- Humans Monday, 19 February 2018 11:34 am
- Unilever Drains the Digital Swamp? Monday, 12 February 2018 8:40 am
- Self-Deception in Thought Friday, 9 February 2018 11:59 am
- Name Those Ads Tuesday, 6 February 2018 8:52 am
- Hallelujah! Millennials Are Dead. Here Comes Generation Z Tuesday, 30 January 2018 7:01 am
- @jason_kint A good reminder that Google knows where HQ2 will be before the rest of us—because they see damn near everything./ / 4 hours ago
- RT @jason_kint: Well done. My local news site leveraged its analytics to tip on Amazon’s new HQ. Now just reflect how much info Google has…/ / 4 hours ago
- RT @jason_kint: Facebook’s “real agenda is to extract user data — not strengthen connections. Just read their 10k filing and you’ll see it…/ / 4 hours ago
- RT @jason_kint: Hey @nxthompson, I’m sincerely trying to understand why Facebook gets the benefit of the doubt at this point on anything. I…/ / 4 hours ago
- @AdContrarian Great quote: "But anyone who encourages people to destroy things with such reckless disregard is an i… twitter.com/i/web/status/9…/ / 11 hours ago
- RT @ProfFeynman: If you cannot explain something in simple terms, you don't understand it. https://t.co/OUZvq3qjjU/ / 11 hours ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct mail
- direct marketing
- marketing strategy
- product development
- Simon Sinek
- social media
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
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…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
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I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Next week, as you’re doing your annual IT work for parents, in-laws, aunts and uncles, take a few minutes and talk about protecting privacy and improving their cybersecurity. This Motherboard article, recommended by Bruce Schneier, is a great place to … Continue reading