Blog Archives

Were You the Same in 2014?

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading

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Who’s Viewing Your Ads? Maybe Your IoT Security Camera.

Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading

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Reduce Spend, Increase Reach? Wait, This Can’t Be Right…

P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading

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8 Surprising Lessons From Black Panther Marketers Can Use TODAY…

Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.

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Virtue Signaling and Fake Marketers

“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading

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We Couldn’t Afford To Buy Records

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading

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Humans

How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading

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Name Those Ads

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading

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Hallelujah! Millennials Are Dead. Here Comes Generation Z

Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead. Here comes Gen Z (sheesh–will somebody brand the next round … Continue reading

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Remove Tracking Pixels, Secure Your Data

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading

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