Blog Archives

Automation and Digital Marketing

Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading

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Ad Exchange Rules of Thumb

Working with ad exchanges? Do these things. Continue reading

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Now, Nobody Will Read About It

You still have to build something worth talking about for people to talk about it. Continue reading

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Assume Fraud Is Worse

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading

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100% Of The Money

In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.

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Monday Morning Quarterbacking: The 8 am Meeting

No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading

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Partner? Nope. Vendor!

One word that seems to have been banished from business is “vendor.” It has been replaced by the kinder, everybody-gets-a-medal term “partner.” I hear this all the time in pitches to my clients. “We want to partner with you to … Continue reading

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Marketing: It’s About People

Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.

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“Amazing?” “Remarkable?” Actually, Not Likely

67% of everything is mediocre (+/- one standard deviation from the mean) and 84% of everything is mediocre or worse. Seems like 84% of the comments I see on social media start with “amazing” or “remarkable” or similar. Heuristic: When you … Continue reading

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Native Advertising: The Laughs Don’t Stop

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading

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