Daily Archives: Tuesday, 21 May 2024 9:57 am

In the early 90s, the author meticulously managed direct mail campaigns, relying on personal expertise and detailed record-keeping. Identifying a sudden drop in performance, the author’s comprehensive knowledge of mailing lists enabled them to pinpoint the issue: a change in mailing format. This story highlights the value of hands-on campaign organization and insight, without relying on advanced technology. Find out more at the provided link. Continue reading →