Tag Archives: advertising

Your Target Audience Just Got Bigger

Posted on Thursday, 26 January 2023 9:05 am by markpilip

So you’re increasing your advertising investment this year, right? Right? In many companies the bean counters are pushing back on marketing investment decisions, seeing it as wasteful spend by characters who struggle with basic arithmetic. While that’s sadly far too … Continue reading →

Posted in Branding, Marketing, Media, Strategy | Tagged , , , | Leave a comment

Ads on blogs

Posted on Monday, 26 November 2018 9:24 am by markpilip

I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading →

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Are You Running These Ads? Why?

Posted on Friday, 24 March 2017 4:20 pm by markpilip

Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading →

Posted in Leadership, Marketing | Tagged , , | Comments Off on Are You Running These Ads? Why?

Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading →

Posted on Monday, 6 February 2017 8:55 am by markpilip | Comments Off on Best Super Bowl Ad? Who Cares?

2017 Snapchat Buys: Cui bono?

Posted on Thursday, 26 January 2017 8:41 am by markpilip

The digital tsunami continues. Word today is that Snapchat is asking for commitments from the big agency holdcos for commitments to spend as much as $200 million on buys in 2017. That’s advertiser money, by the way. Why is Snap … Continue reading →

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Where’s the Digital Tear Sheet?

Posted on Tuesday, 1 November 2016 9:21 am by markpilip

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading →

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments

(Occam’s) Razor-Sharp Targeting

Posted on Tuesday, 4 August 2015 9:48 am by markpilip

A straight razor–used properly and with care–can do the job as well (or better) and far more cheaply than one of the newfangled five blade gizmos being sold by the big consumer products companies. Likewise, sometimes the best targeting and … Continue reading →

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Innovate Creatively or Die, New York Times

Posted on Thursday, 22 May 2014 1:44 pm by markpilip

I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading →

Posted in Analysis, Branding, Marketing, Media, Organization, Strategy | Tagged , , , , , , | 4 Comments

My Morning As A Product

Posted on Tuesday, 6 May 2014 9:18 am by markpilip

I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading →

Posted in Analysis, Data, Media, Privacy, Security | Tagged , , , | 1 Comment

Yes, Doc Searls, Direct Marketing *IS* Advertising

Posted on Monday, 7 October 2013 12:20 pm by markpilip

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading →

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment