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- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
- social media
Tag Archives: analysis
For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading
I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading
Now that ads.txt is getting traction, with about 44% (and growing) of the top 10,000 domains using it, you’ve got some homework in your future. Here’s the assignment: Pull together your campaign data at the source (e.g. somedomain.com) and “source/source” … Continue reading
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading
I’ve seen a few examples lately where the word “test” was bandied about when no such thing took place. One of my recent favorites was this article by the MD of a digital trading desk who claimed to be testing … Continue reading