- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Tag Archives: whiffletree
Marketing Navigators: Do You Have a Sextant?
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
Posted in Marketing, Media, planning, Strategy, Tactics Tagged analysis, GPS, Naval Academy, sextant, technology, whiffletree Comments Off on Marketing Navigators: Do You Have a Sextant?
Source Level Triage
Let’s assume you’ve built your marketing whiffletree and have a banding model at the source level that you can analyze every Monday. Of course, you’ll sort your sources from most effective to least and do more of the things that … Continue reading
Posted in Marketing, Media, Philosophy, Tactics Tagged banding, media, triage, whiffletree 2 Comments
Whiffletrees and the OODA Loop
Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading
Posted in Analysis, Marketing, Organization, Tactics Tagged analog, analysis, digital marketing, multichannel marketing, systems, whiffletree 6 Comments
Improve Your Multichannel Marketing With a Whiffletree
Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading
Posted in Marketing, Organization Tagged analog, conversion, DAC, digital, digital marketing, marketing automation, multichannel marketing, whiffletree, whippletree 1 Comment
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