Tag Archives: martech

“Guessing is a Dumb Man’s Job”

I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading

Posted in Education, Philosophy | Tagged , , , , , | Leave a comment

Ads.txt: Cui bono?

Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , , | Leave a comment

AdTech: The Worst Server Room Ever

We get a kick out of images like this one at the left. How in the world could somebody let a system get so out of control? When Alan Kay shows this picture, he points out that every wire was … Continue reading

Posted in Leadership, Philosophy, planning | Tagged , , , , , | Leave a comment

Who’s Going to Debug Digital Advertising?

In Alan Kay’s talk “How To Invent The Future II” he quotes Tony Hoare: “Debugging is  harder than programming, so don’t use all your cleverness to write the program.” The entire digital ecosystem, so incredibly complicated that nobody can tell … Continue reading

Posted in Data, digital marketing, Marketing, Media | Tagged , , , , , | Leave a comment

How Many Tracking Pixels to Screw in a Light Bulb?

I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading

Posted in Analysis, digital marketing, Marketing, Media, Privacy | Tagged , , , , , , | Leave a comment