Tag Archives: cybersecurity

Digital Marketing Tips From El Al

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , , | Leave a comment

OODA Loops for Incident Response, Marketing, and Communication…

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading

Posted in Communications, Security | Tagged , , | Leave a comment