Tag Archives: digital marketing

Buy Digital Directly. No, I’m Not Crazy!

Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading

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Who’s Going to Debug Digital Advertising?

In Alan Kay’s talk “How To Invent The Future II” he quotes Tony Hoare: “Debugging is  harder than programming, so don’t use all your cleverness to write the program.” The entire digital ecosystem, so incredibly complicated that nobody can tell … Continue reading

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Live by the Algorithm, Die by Same

Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading

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How Many Tracking Pixels to Screw in a Light Bulb?

I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading

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Handling Marketing “Helmet Fire”

Helmet fire, also known as task saturation, is a silent killer among pilots. As more things happen at once, you start to fail. You might get fixated on one thing–like the 20 cent light that killed 101 aboard Eastern Air … Continue reading

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Videri Quam Esse: P&G and Digital Advertising

P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading

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More on Ads.txt

Print out a page with your ad on it. Put it on the whiteboard and give your buying team a marker and ask them to draw out exactly how that particular ad showed up on that particular website and why. By that, I mean all the names of the ad tech and martech players involved. No looking anything up. Continue reading

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Before You Worry About Match Rates…

But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading

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A Thought Experiment: Lobby Ads

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading

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Automation and Digital Marketing

Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading

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