markpilip
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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 11 hours ago
- @tomfgoodwin Agree. Can’t tell you how many people in marketing and advertising I’ve talked to who don’t know Ogilv… twitter.com/i/web/status/1…/ / 11 hours ago
- @BetterCity @tomfgoodwin Linked to something labeled “disruptive marketing” uh, I’ll take no./ / 12 hours ago
- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 13 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 14 hours ago
- RT @verge: The need for a federal privacy law has never been greater theverge.com/interface/2020… https://t.co/8HJtbbJaDU/ / 14 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: questions
Programmatic: Buying or Media?
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
Improve Ad Performance With Slow, Deep, Breathing
My mission for 2018 is to help marketers improve their digital marketing performance. It’s a mess out there. The latest example? News UK (publisher of The Sun and Times of London) finds that SSPs were still offering their inventory for … Continue reading →
Posted in digital marketing, fraud, Marketing, Media, Strategy
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Tagged ad fraud, digital marketing, marketing strategy, procurement, questions
