markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @profgalloway Or, sadly, probably actually stonks./ / 3 hours ago
- @tonkerthomas My rule: Don’t get in anything that requires something called a “Jesus nut” to stay in the sky./ / 3 hours ago
- @jauntingjourno @LouBorrelli Or, God forbid, Chicago./ / 3 hours ago
- @BadSocial666 @tomfgoodwin If they’ve done the tests correctly, risk should be ~0 that they’ve selected the wrong o… twitter.com/i/web/status/1…/ / 7 hours ago
- Brilliant proper marketing by Costco. twitter.com/HengHuiLeng/st…/ / 10 hours ago
- @BadSocial666 @tomfgoodwin While I haven’t seen their test results, I’d bet the offer price, trial period, trial ty… twitter.com/i/web/status/1…/ / 10 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: questions
Programmatic: Buying or Media?
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
Posted in digital marketing, Media, Travel
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Tagged buying, media, programmatic, questions
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Comments Off on Programmatic: Buying or Media?
Improve Ad Performance With Slow, Deep, Breathing
My mission for 2018 is to help marketers improve their digital marketing performance. It’s a mess out there. The latest example? News UK (publisher of The Sun and Times of London) finds that SSPs were still offering their inventory for … Continue reading →
Posted in digital marketing, fraud, Marketing, Media, Strategy
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Tagged ad fraud, digital marketing, marketing strategy, procurement, questions
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Comments Off on Improve Ad Performance With Slow, Deep, Breathing
