markpilip
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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @myronwood @rajchavali Good advice that I too frequently forget. I shall trudge around the humidity in DC this week.../ / 18 hours ago
- If you shake enough twelve-hour workdays, a little luck is bound to fall out./ / 2 days ago
- RT @profgalloway: #SoftBank is likely spending tens of millions to fund the mother of all midlife crises. God, that feels good. #Amazon #…/ / 2 days ago
- RT @uticacollege: Local police, fire, EMS & more came to UC today to conduct a drill to assess each agency's emergency preparedness in the…/ / 2 days ago
- @Fender I’m always a sucker for a beat blackguard./ / 2 days ago
- RT @wendyndavis: .@jonathanmayer and @random_walker point out problem with @Google logic: "Imagine the local police saying, 'We see that ou…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: questions
Programmatic: Buying or Media?
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
Improve Ad Performance With Slow, Deep, Breathing
My mission for 2018 is to help marketers improve their digital marketing performance. It’s a mess out there. The latest example? News UK (publisher of The Sun and Times of London) finds that SSPs were still offering their inventory for … Continue reading →
Posted in digital marketing, fraud, Marketing, Media, Strategy
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Tagged ad fraud, digital marketing, marketing strategy, procurement, questions
