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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- #Fender Friday. Custom shop, American Original, Thin Skin and AVRI tele. @Fender #stratocaster #telecaster #guitar https://t.co/6ifvZMEker/ / 2 days ago
- RT @ProjectLincoln: .@realDonaldTrump's legacy is his countless failures, and the damage he’s done to America and its people. Our Founding…/ / 2 days ago
- RT @jason_kint: Excellent! I missed the @Walgreens announcement and didn’t see it in the log. Thanks for correcting me. I will flip and coi…/ / 2 days ago
- @glennkelman @Jason @balajis You can ignore @jason. He’s a tool./ / 2 days ago
- RT @uticacollege: "We cannot stand idly by and let these voices continue to go unheard, for lives to be lost in vain. To be mere spectators…/ / 2 days ago
- RT @acfou: look at what the community thinks of Pixalate reddit.com/r/adops/commen… https://t.co/GuLShtlHXM/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: questions
Programmatic: Buying or Media?
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
Improve Ad Performance With Slow, Deep, Breathing
My mission for 2018 is to help marketers improve their digital marketing performance. It’s a mess out there. The latest example? News UK (publisher of The Sun and Times of London) finds that SSPs were still offering their inventory for … Continue reading →
Posted in digital marketing, fraud, Marketing, Media, Strategy
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Tagged ad fraud, digital marketing, marketing strategy, procurement, questions
