Category Archives: digital marketing

Default Power

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading

Posted in Behavioral economics, Data, digital marketing, Security | Tagged , , , , | Leave a comment

The Forgotten Boolean NOT

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , , | Leave a comment

Algorithms: Recipes for Disaster

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , , | Leave a comment

Attacking You With Retargeting

WebKit recently updated WebKit to address “An attacker seeking to track site visitors can take advantage of the user’s HSTS cache to store one bit of information on that user’s device.” in an interesting and understandable technical blog post by … Continue reading

Posted in digital marketing, fraud, Leadership, Privacy, Security | Tagged , , , , | Leave a comment

Reduce Spend, Increase Reach? Wait, This Can’t Be Right…

P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading

Aside | Posted on by | Tagged , , , | Leave a comment

Programmatic: Buying or Media?

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading

Posted in digital marketing, Media, Travel | Tagged , , , | Leave a comment

Media Whitewash

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , , | Leave a comment

Humans

How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading

Aside | Posted on by | Tagged , | Leave a comment

Unilever Drains the Digital Swamp?

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , , | Leave a comment

Name Those Ads

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading

Aside | Posted on by | Tagged , , , | Leave a comment