Tag Archives: advertising fraud

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , ,

When Auctions Aren’t Auctions

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Aside | Posted on Friday, 30 June 2017 3:05 pm by | Tagged , , , , ,

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , ,