- RT @alanmillerNLP: Margaret Sullivan of The Washington Post at News Literacy Project’s NewsLitCamp: “Basic news literacy is not something…/ / 10 hours ago
- RT @dmarti: When I filled out the form to open my bank account, I don't remember checking a box marked "In the future, when some creepy bro…/ / 10 hours ago
- RT @dennyhatch: tinyurl.com/ydhlrnwu https://t.co/H6XpSjnCJg/ / 2 days ago
- @Dr_Draper Hate them both. Works for me./ / 2 days ago
- RT @jason_kint: I was thinking this might be coming. So the FTC has an investigation of Facebook with max penalties of $40k x 87 million =…/ / 2 days ago
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Tag Archives: people
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
I often hear that companies are “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading