Tag Archives: people

Digital Marketing Tips From El Al

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading

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Profit Maximization, Humanity Minimization

Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading

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Marketing: It’s About People

Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.

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Stop Looking to Trade Up Your Employees

I often hear that companies are  “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading

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Your Customers Are Not Consumers

Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading

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Get Them to React, Not Regurgitate

Google’s SVP of HR, Lazlo Block, has revealed that the infamous Google interview questions were a bunch of hooey after all. Turns out when decide to play “stump the interviewee” you’re just stroking your own ego. Further, what type of … Continue reading

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