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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
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- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: customers
Your Customers Are Not Consumers
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, corporate communications, customers, marketing strategy, people
Comments Off on Your Customers Are Not Consumers
Design Your Community
Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading
Posted in Customer Care, Marketing, Organization, Philosophy
Tagged customers, design, process, thinking
Comments Off on Design Your Community
Fire 20%
You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before. And a lot of those customers may have been … Continue reading
Posted in Leadership, Product Development, Rants
Tagged 80%, customers, Lefsetz, product development, profitability
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