- Automation and Digital Marketing Monday, 22 May 2017 12:25 pm
- Why Are We Eliminating The Human? Tuesday, 16 May 2017 9:57 am
- Ad Exchange Rules of Thumb Thursday, 11 May 2017 9:00 am
- Fake News Root Cause: Digital Advertisers Wednesday, 10 May 2017 9:32 am
- Now, Nobody Will Read About It Wednesday, 3 May 2017 7:41 am
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Category Archives: Product Development
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.
Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading
You can–and should–start with your “why.” Know what your organization stands for and communicate that. But if you want to own a position in the customer’s mind, there’s only one way. Put out a product that does it. Shipping > four … Continue reading
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
When I start a consulting engagement, I ask my new clients “what’s a Company X?” This is shorthand for “what do you stand for, how do you do it, and why should anyone care?” When I hear “Uber for pet … Continue reading
On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading