Category Archives: Product Development

Your Mission and Vision are Lousy

I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading

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Competitors? Meh.

I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading

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100% Of The Money

In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.

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Pokémon Go: This Year’s Ice Bucket Challenge

Starting roughly, oh, today, marketers and ad agencies will be asked to “do the same thing as Pokémon Go.” Continue reading

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The Customer is Right. Usually.

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading

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Owning a Position

You can–and should–start with your “why.” Know what your organization stands for and communicate that. But if you want to own a position in the customer’s mind, there’s only one way. Put out a product that does it. Shipping > four … Continue reading

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Don’t Be Blind To Domain Dependence

Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading

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Lost on the Shelf? Build a Category of One.

When I start a consulting engagement, I ask my new clients “what’s a Company X?”  This is shorthand for “what do you stand for, how do you do it, and why should anyone care?” When I hear “Uber for pet … Continue reading

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What “They” Want Or Think Doesn’t Matter

On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading

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Vision’s All You’ve Got

You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading

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