You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign to promote it.
And you might be successful. But everything you just did will be noticed by the competition. They can and will copy it. They will make it better, cheaper and faster.
The only thing that differentiates you is your vision. Do you have one?