Tag Archives: technology

How Many Tracking Pixels to Screw in a Light Bulb?

I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading

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Blockchain vs. Digital Fraud?

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading

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Fairy Tale: “Ads We Want to See”

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading

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Buying Audiences, Getting Worked

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading

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Improve Your Super Bowl Ads

When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects.  The amount of air time that’s wasted … Continue reading

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Portals to Mindset Changes

I hate cell phones ringing when something important is going on.  Yet you will never, ever hear my phone go off in a presentation, meeting, church or other event when it’s inappropriate. The reason is that every time I go … Continue reading

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