- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: technology
The #1 Ingredient in AdTech “Special Sauce”…
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Posted in Leadership, Philosophy Tagged adtech, martech, people, technology Comments Off on The #1 Ingredient in AdTech “Special Sauce”…
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology Comments Off on Ads.txt: Cui bono?
Marketing Navigators: Do You Have a Sextant?
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
Posted in Marketing, Media, planning, Strategy, Tactics Tagged analysis, GPS, Naval Academy, sextant, technology, whiffletree Comments Off on Marketing Navigators: Do You Have a Sextant?
How Many Tracking Pixels to Screw in a Light Bulb?
I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Privacy Tagged adtech, digital marketing, digital media, martech, pixels, technology, tracking Comments Off on How Many Tracking Pixels to Screw in a Light Bulb?
Fairy Tale: “Ads We Want to See”
One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading
Posted in Branding, Communications, Marketing, Media, Strategy Tagged adtech, consumer, creative, delusion, digital marketing, identity management, technology Comments Off on Fairy Tale: “Ads We Want to See”
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter 2 Comments
Improve Your Super Bowl Ads
When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects. The amount of air time that’s wasted … Continue reading
Posted in Branding, Marketing Tagged media, Super Bowl, technology, television Comments Off on Improve Your Super Bowl Ads
Portals to Mindset Changes
I hate cell phones ringing when something important is going on. Yet you will never, ever hear my phone go off in a presentation, meeting, church or other event when it’s inappropriate. The reason is that every time I go … Continue reading
Posted in Leadership, Rants Tagged cell phone, meetings, preparation, technology Comments Off on Portals to Mindset Changes
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