- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
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- Mark Ritson
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- Simon Sinek
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Tag Archives: online advertising
When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading
Tuesday, 2 May 2017 7:36 am Comments Off on Assume Fraud Is Worse
2017 Snapchat Buys: Cui bono?
The digital tsunami continues. Word today is that Snapchat is asking for commitments from the big agency holdcos for commitments to spend as much as $200 million on buys in 2017. That’s advertiser money, by the way. Why is Snap … Continue reading
Posted in Direct Response, Marketing, Media Tagged advertising, digital media, online advertising, Snap Inc., snapchat Comments Off on 2017 Snapchat Buys: Cui bono?
Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized Tagged adtech, digital marketing, fraud, online advertising, programmatic Comments Off on Gaming AdTech: Easier Than Go Fish
Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading
Tuesday, 15 November 2016 9:27 pm Comments Off on Why Ads?
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic Comments Off on Still Trust in Big Data?
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