Tag Archives: online advertising

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading →

Posted on Tuesday, 2 May 2017 7:36 am by markpilip | Comments Off on Assume Fraud Is Worse

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by markpilip

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

Posted in Marketing, Media | Tagged , , , , , , , | Comments Off on Blockchain vs. Digital Fraud?

2017 Snapchat Buys: Cui bono?

Posted on Thursday, 26 January 2017 8:41 am by markpilip

The digital tsunami continues. Word today is that Snapchat is asking for commitments from the big agency holdcos for commitments to spend as much as $200 million on buys in 2017. That’s advertiser money, by the way. Why is Snap … Continue reading →

Posted in Direct Response, Marketing, Media | Tagged , , , , | Comments Off on 2017 Snapchat Buys: Cui bono?

Gaming AdTech: Easier Than Go Fish

Posted on Sunday, 27 November 2016 9:27 am by markpilip

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading →

Posted in Data, Marketing, Media, Tactics, Uncategorized | Tagged , , , , | Comments Off on Gaming AdTech: Easier Than Go Fish

Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading →

Posted on Tuesday, 15 November 2016 9:27 pm by markpilip | Comments Off on Why Ads?

Still Trust in Big Data?

Posted on Wednesday, 9 November 2016 7:55 am by markpilip

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading →

Posted in Analysis, Communications, Data, Marketing, Media | Tagged , , , , , , | Comments Off on Still Trust in Big Data?