Still Trust in Big Data?

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other.

Still think you can predict how a particular ad impression will impact a purchase decision for the mouthwash you’re selling? Stop fantasizing about how much adtech will improve your advertising. Start with strategy, not algorithms. And win.

Advertisements
This entry was posted in Analysis, Communications, Data, Marketing, Media and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s