Tag Archives: testing

2 LLCs and an SFDU: A Merge/Purge Fail

A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading

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Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading

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Rediscovering Direct Mail

I get a kick out of articles like this one. The BBC author appeared surprised that A/B testing for marketing was invented–I’d say perfected–in direct mail. I guess us old dogs are responsible for some “new” tricks after all! Takeaway: … Continue reading

Posted in Direct Response, Marketing | Tagged , , , | 2 Comments

Four Easy Articles to Improve Your Testing Today!

I’ve seen a few examples lately where the word “test” was bandied about when no such thing took place. One of my recent favorites was this article by the MD of a digital trading desk who claimed to be testing … Continue reading

Posted in Analysis, Direct Response, Education, Marketing, Rants | Tagged , , , , , | 2 Comments

Fifty Little Cups of Coffee

I’m a continuity direct response marketer. Β My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Β Each test was, essentially, a small bet of $500 to $50,000. … Continue reading

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