Tag Archives: testing

2 LLCs and an SFDU: A Merge/Purge Fail

A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading

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Why Ads?

Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading

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Rediscovering Direct Mail

I get a kick out of articles like this one. The BBC author appeared surprised that A/B testing for marketing was invented–I’d say perfected–in direct mail. I guess us old dogs are responsible for some “new” tricks after all! Takeaway: … Continue reading

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Four Easy Articles to Improve Your Testing Today!

I’ve seen a few examples lately where the word “test” was bandied about when no such thing took place. One of my recent favorites was this article by the MD of a digital trading desk who claimed to be testing … Continue reading

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Fifty Little Cups of Coffee

I’m a continuity direct response marketer.  My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests.  Each test was, essentially, a small bet of $500 to $50,000. … Continue reading

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