Tag Archives: marketing

Remove Adjectives To Confirm B.S.

Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading

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Buying Audiences, Getting Worked

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading

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An Odd Industry: “Marketing Leadership”

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading

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Mistaking Surveillance for Advertising

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading

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There Are Always Trade-offs

As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading

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Forget Big Data. Improve Marketing With a Cathode Follower!

What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading

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We Need Action, Not Strategy, Said No Security Expert Ever

Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading

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Don’t Let MBAs Mess With Bourbon

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading

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The Best $2 Kimpton Could Spend

I’ve been in Boston and staying at the Hotel Marlowe in Cambridge. It’s a terrific hotel and the rates for Boston aren’t too bad. I’ve been impressed with the Marlowe and Kimpton hotels because of two simple things they did. … Continue reading

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Get Better Before You Start Shouting

Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading

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