Category Archives: Sales

Guitar Effects: Two Legends and a Sale

My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading

Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing | Tagged , , , , , , | Leave a comment

Competitors? Meh.

I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading

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An Odd Industry: “Marketing Leadership”

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading

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When Nobody Cares About Your Brand…

…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading

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Price-Driven Corporate Brutality?

The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading

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Lazy Salespeople

I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading

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Monitor Your Sales Calls? Yep, It’ll Save You Money

I just got a sales call from a very large information services company.  The inside salesperson wanted me to purchase some the data they had to offer and was asking if I was the right guy. I answered “sure” and … Continue reading

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