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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Sales
Déjà Vu: The Partner Curse
I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
Comments Off on Your Holiday Season Mission: Customer Acquisition
Guitar Effects: Two Legends and a Sale
My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading
Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing
Tagged Anderton's, guitar, Lee Anderton, Pete Honore, TC Electronics, Tore, YouTube
Comments Off on Guitar Effects: Two Legends and a Sale
Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
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An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
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When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
Comments Off on When Nobody Cares About Your Brand…
Price-Driven Corporate Brutality?
The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading
Posted in Customer Care, Leadership, Organization, Sales
Tagged contempt, leadership skills, Pricing, sales, Seth Godin
1 Comment
Lazy Salespeople
I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading
Monitor Your Sales Calls? Yep, It’ll Save You Money
I just got a sales call from a very large information services company. The inside salesperson wanted me to purchase some the data they had to offer and was asking if I was the right guy. I answered “sure” and … Continue reading
Posted in Marketing, Sales
Tagged branding, sales, telemarketing
Comments Off on Monitor Your Sales Calls? Yep, It’ll Save You Money
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