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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @tomfgoodwin: Clubhouse is so bad it’s funny It’s like someone took a dump on the floor of an art gallery and Millions of people are t…/ / 2 hours ago
- RT @CapitalsPR: CAPS TODAY: With yesterday's win, head coach Peter Laviolette tied a franchise record and became the first Capitals coach t…/ / 3 hours ago
- “Character” @nytdavidbrooks ? Looks like practiced by you in the breach. twitter.com/ajcjillv/statu…/ / 3 hours ago
- Hey @NYTimesPR why do you still have this hack, @nytdavidbrooks on your payroll and creating brand damage by associ… twitter.com/i/web/status/1…/ / 3 hours ago
- RT @uticaadmissions: “Family. [That’s what students] have on this campus, particularly with the team. We get together right when they get o…/ / 23 hours ago
- IMO this is another model that turns local restaurateurs into Uber-like 1099 slaves, courtesy of the #SiliconValley… twitter.com/i/web/status/1…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: segmentation
Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead. Here comes Gen Z (sheesh–will somebody brand the next round … Continue reading
Tuesday, 30 January 2018 7:01 am
Comments Off on Hallelujah! Millennials Are Dead. Here Comes Generation Z
Re-Seal the Deal: Category Repurchase
Three years ago today, I wrote about a great piece of direct mail I received from a local driveway sealer company. The piece had everything needed to make a purchase decision: a great offer, strong call to action, and perfect … Continue reading
Posted in Direct Response, Marketing, Strategy, Tactics
Tagged category, direct mail, repurchase, segmentation, targeting
Comments Off on Re-Seal the Deal: Category Repurchase
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Tuesday, 21 March 2017 10:26 am
Comments Off on Marketing: It’s About People
Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading
Posted in Marketing, Media, Social Media Marketing, Tactics
Tagged Dunkin' Donuts, segmentation, social media, targeting, Twitter
Comments Off on Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
As a proper marketer, before you begin segmentation and targeting to create your strategy, look first to the first P of marketing. Your product. Why? If your product doesn’t work, the most brilliant targeting strategy can’t work. You’ll have no monthly recurring … Continue reading
Thursday, 12 January 2017 8:25 am
Comments Off on The First Step In Targeting: Product. Huh?
You’re Buying Digital Media All Wrong
The only people who ever got rich by developing exotic solutions to common problems are the ones selling the solutions. FOMO (fear of missing out) is not a reason to be wasting your dollars on untested media or unproven “audience” schemes pitched by salespeople. If the media works, it will be there tomorrow. Continue reading
Posted in Marketing, Media
Tagged digital marketing, digital media, segmentation, whitelist
Comments Off on You’re Buying Digital Media All Wrong
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
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