markpilip
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Recent Posts
- 2 LLCs and an SFDU: A Merge/Purge Fail Tuesday, 17 October 2017 8:23 am
- “Guessing is a Dumb Man’s Job” Sunday, 15 October 2017 8:30 am
- Yes to “No” Saturday, 14 October 2017 9:20 am
- ANA Pwned by Programmatic Friday, 13 October 2017 7:52 am
- Re-Seal the Deal: Category Repurchase Tuesday, 10 October 2017 8:17 am
Twitter Updates
- RT @swardley: I've fixed that McKinsey graphic on digitising government ... hope it helps https://t.co/WCDoQ3aeEB/ / 7 hours ago
- RT @jaketapper: .@PressSec: "If you want to get into a debate with a 4-star Marine general, I think that's something highly inappropriate"…/ / 7 hours ago
- RT @Chuckullan: @markpilip Well, if the source is BuzzFeed reporting on Outbrain, how could it not be true?/ / 9 hours ago
- Grading their own homework? twitter.com/acfou/status/9…/ / 20 hours ago
- RT @tomfgoodwin: Silicon Valley is the only place where “Yikes, we need more money” is thought of as a sign of success & making profit show…/ / 1 day ago
- RT @acfou: @bduclaux That would be an incorrect assumption; you would only be talking about the MOST amateur bad guys who failed to disguis…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Communications
Guitar Effects: Two Legends and a Sale
My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading
Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing
Tagged Anderton's, guitar, Lee Anderton, Pete Honore, TC Electronics, Tore, YouTube
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TIKI: You Could Have Been Firmer
Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading
Posted in Communications, Diversity, Leadership
Tagged alt-right, branding, charlottesville, TIKI
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“Digital” is Just Accelerated Direct Marketing
Says the great Drayton Bird in his email this morning: “On-line marketing is just accelerated direct marketing.” He’s right. It’s therefore more important than ever that your marketers are properly trained: it’s harder to keep the rubber on the road … Continue reading
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
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Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Fairy Tale: “Ads We Want to See”
One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading
Posted in Branding, Communications, Marketing, Media, Strategy
Tagged adtech, consumer, creative, delusion, digital marketing, identity management, technology
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Three Things I Learned From PewDiePie
If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading
Posted in Branding, Communications, Marketing, Media, Predictions, Tactics
Tagged brand equity, Disney, Felix Kjellberg, influencer marketing, influencers, Maker Studios, PewDiePie, YouTube
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