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Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @UCPioneers: Big game today for @UCWomensHockey as the Pioneers battle Manhattanville in the @UCHCHockey Quarterfinals. #WeAreUtica Liv…/ / 38 minutes ago
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- Let’s go @UCPioneers !!! @UCWomensHockey @UCMensHockey twitter.com/uticacollegesb…/ / 2 hours ago
- RT @UCPioneers: We'll 👑 our team champions here in Utica on Day 2⃣ of the #E8 Indoor Track & Field Championships! 📊: https://t.co/BKycbCUvF…/ / 2 hours ago
- RT @UticaHoops: A big congratulations to Devon Croll '11 who will be inducted into our Pioneer Athletic Hall of Fame!!! Keynote Speaker N…/ / 2 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Communications
Hallelujah! Millennials Are Dead. Here Comes Generation Z
Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead. Here comes Gen Z (sheesh–will somebody brand the next round … Continue reading
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Mad Men Was Better
You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading
Peer-to-Peer Disinformation
Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading
Guitar Effects: Two Legends and a Sale
My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading
Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing
Tagged Anderton's, guitar, Lee Anderton, Pete Honore, TC Electronics, Tore, YouTube
TIKI: You Could Have Been Firmer
Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading
Posted in Communications, Diversity, Leadership
Tagged alt-right, branding, charlottesville, TIKI
“Digital” is Just Accelerated Direct Marketing
Says the great Drayton Bird in his email this morning: “On-line marketing is just accelerated direct marketing.” He’s right. It’s therefore more important than ever that your marketers are properly trained: it’s harder to keep the rubber on the road … Continue reading
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention