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Recent Posts
- Worst Ad Ever? Tuesday, 27 June 2017 9:13 am
- Decent Direct Mail Tuesday, 13 June 2017 7:20 am
- Occam’s Bots Tuesday, 6 June 2017 7:18 am
- A Thought Experiment: Lobby Ads Wednesday, 31 May 2017 11:59 am
- A Loyalty Program Retort: British Airways Wednesday, 31 May 2017 9:20 am
Twitter Updates
- Worst Ad Ever? markpilip.com/2017/06/27/wor… https://t.co/8U8cNb0HG3/ / 19 hours ago
- RT @tomfgoodwin: Every company should have a department responsible for the opposite of innovation.The making things more simple and work b…/ / 22 hours ago
- RT @TheBotLebowski: I do mind, the Dude minds. This will not stand, ya know, this aggression will not stand, man./ / 2 days ago
- RT @WeldPond: Ad blockers are a security control. twitter.com/brianhonan/sta…/ / 3 days ago
- RT @uticaadmissions: @uticacollege admissions counselor, Marie Hage, takes on D.C. with Young Scholars Program! https://t.co/LZ51KZmq5J/ / 3 days ago
- RT @FioraAeterna: how is this a real company motto https://t.co/ylygLASYBf/ / 5 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Communications
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
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Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Fairy Tale: “Ads We Want to See”
One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading
Posted in Branding, Communications, Marketing, Media, Strategy
Tagged adtech, consumer, creative, delusion, digital marketing, identity management, technology
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Three Things I Learned From PewDiePie
If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading
Posted in Branding, Communications, Marketing, Media, Predictions, Tactics
Tagged brand equity, Disney, Felix Kjellberg, influencer marketing, influencers, Maker Studios, PewDiePie, YouTube
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Publish The Denominator, Google.
You might have seen Google patting itself on the back today for taking down 1.7 billion ads–2X last year’s total!–that violated the company’s policies. The problem, like most digital media hype and nonsense, is that they didn’t bother to publish … Continue reading
Posted in Communications, Data, Media, Rants
Tagged digital marketing, fraud, Google, malvertising
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Alexa = This Year’s Pokemon Go
This year, I predict you’ll be forced to participate in many pointless meetings because some company will use voice recognition to make some money. The campaign will be breathlessly promoted as the next big thing in marketing. As a result, and because … Continue reading
Posted in Communications, Data, Marketing, Media, Predictions
Tagged Alexa, Amazon, B.S., machine learning, Mark Ritson, Pokémon Go, powerpoint, UI/UX
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Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
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