Category Archives: Diversity

TIKI: You Could Have Been Firmer

Posted on Monday, 14 August 2017 10:08 am by markpilip

Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading →

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Don’t Be Blind To Domain Dependence

Posted on Thursday, 20 March 2014 6:11 am by markpilip

Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading →

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Fifty Little Cups of Coffee

Posted on Friday, 19 August 2011 11:50 am by markpilip

I’m a continuity direct response marketer.  My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests.  Each test was, essentially, a small bet of $500 to $50,000. … Continue reading →

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Utica: City With a Warm Heart

Posted on Friday, 20 May 2011 5:03 am by markpilip

My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime.  It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading →

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