markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @dangillmor You can’t, because you can’t fix stupid./ / 4 hours ago
- RT @ShaneAParrish: The most important habit is saying no./ / 4 hours ago
- RT @AtomicTango: New #marketing term: Youthanize (verb): To destroy a respected, established brand by repositioning it for younger consume…/ / 5 hours ago
- Brilliant as always @davetrott Teach principles folks! twitter.com/davetrott/stat…/ / 5 hours ago
- RT @davetrott: "Right is right even if no one is doing it. Wrong is wrong even if everyone is doing it." - St. Augustine/ / 5 hours ago
- @ckane @acfou @SimonJHarris And it’s all bot traffic. What happens when you tell the clients that they’re not showing their ads to humans?/ / 20 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Diversity
TIKI: You Could Have Been Firmer
Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading
Posted in Communications, Diversity, Leadership
Tagged alt-right, branding, charlottesville, TIKI
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Don’t Be Blind To Domain Dependence
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
Posted in Career, Diversity, Education, Leadership, Organization, Product Development
Tagged Antifragile, product development, Taleb, Volatility
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Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship
Tagged direct marketing, Diversity, ideas, product development, testing
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Utica: City With a Warm Heart
My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime. It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading
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