markpilip
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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- @tomfgoodwin Being old enough to be pre-Inter or Intranet or even having a work email address—-we worked. Proper d… twitter.com/i/web/status/1…/ / 2 hours ago
- @ehdecker This is the pernicious bullshit being peddled to untrained marketers. The #SiliconValley belief that Prod… twitter.com/i/web/status/1…/ / 5 hours ago
- Idiotic @AirbnbHelp Tell us two things—how much tax do you pay and how much do you give to your vendors? Set prices… twitter.com/i/web/status/1…/ / 5 hours ago
- @Grace_Kite @neilcharles_uk Exactly @Grace_Kite Have done this myself with 9 figure annual marketing budgets. Ende… twitter.com/i/web/status/1…/ / 5 hours ago
- RT @Grace_Kite: @cambartley It depends - the obvious case of this type of advertising is brand PPC. If you switch it off and a competitor i…/ / 5 hours ago
- RT @NatPress: USG shoving #stimulus money to companies it previously fined for billing or other labor or environmental violations, @DirtDig…/ / 5 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Diversity
TIKI: You Could Have Been Firmer
Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading
Posted in Communications, Diversity, Leadership
Tagged alt-right, branding, charlottesville, TIKI
Don’t Be Blind To Domain Dependence
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
Posted in Career, Diversity, Education, Leadership, Organization, Product Development
Tagged Antifragile, product development, Taleb, Volatility
Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship
Tagged direct marketing, Diversity, ideas, product development, testing
Utica: City With a Warm Heart
My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime. It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading
