markpilip
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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @acfou: Trade associations citing fraud vendors that report low fraud is like climate change deniers citing research from oil companies…/ / 1 hour ago
- RT @dennyhatch: FOUND! A LOST TREASURE BY BILL JAYME While purging files, a gem from the early 1990’s jumped out – a little-known giveaway…/ / 1 hour ago
- @Dr_Draper Somebody shared this horseshit via a Slack channel yesterday. I couldn’t close it fast enough. Anybody… twitter.com/i/web/status/1…/ / 1 hour ago
- @VirginieG @ProfByron @everardhunder The pursuit of profit and economic gain has lifted and continues to lift billi… twitter.com/i/web/status/1…/ / 2 hours ago
- RT @ProfByron: @BernardJansen @EhrenbergBass Brands aren’t built overnight. Nor do they disappear overnight./ / 2 hours ago
- RT @markritson: Everyone has started writing columns that looks like this... It's bullshit. Pneuma Bullshit. And I wrote my column about it…/ / 2 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Category Archives: Diversity
TIKI: You Could Have Been Firmer
Imagine your brand being co-opted by an odd mix of right-wing frat boys with funny haircuts, toothless old men with grey beards and beer guts, and sniveling shifty-eyed wanna-be soldiers. In other words, the Master Race, same as they ever … Continue reading
Posted in Communications, Diversity, Leadership
Tagged alt-right, branding, charlottesville, TIKI
Don’t Be Blind To Domain Dependence
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
Posted in Career, Diversity, Education, Leadership, Organization, Product Development
Tagged Antifragile, product development, Taleb, Volatility
Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship
Tagged direct marketing, Diversity, ideas, product development, testing
Utica: City With a Warm Heart
My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime. It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading
