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- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
- social media
Tag Archives: adtech
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading
How would you like it if somebody was standing over your shoulder jotting down your user ID (and who knows what else) as you were logging into sites, and then sharing the information with–well, it could be anybody? Thought so. … Continue reading