Tag Archives: SSP

Bet Your Ads Aren’t Loading

Posted on Tuesday, 23 January 2018 8:27 am by

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →

Posted in Data, digital marketing, fraud, Media | Tagged , , , , ,

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , ,

Ad Blockers: Common Sense

Posted on Monday, 8 January 2018 9:18 am by

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things: Install ad blockers (do your homework first* [update: see how-to below]!) Turn on DNT (for whatever that’s worth) … Continue reading →

Posted in Data, digital marketing, fraud, Media, Privacy, Security | Tagged , , , , | 2 Comments

When Auctions Aren’t Auctions

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Aside | Posted on Friday, 30 June 2017 3:05 pm by | Tagged , , , , ,

Ad Exchange Rules of Thumb

Working with ad exchanges? Do these things. Continue reading →

Aside | Posted on Thursday, 11 May 2017 9:00 am by | Tagged , , , ,