markpilip
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Recent Posts
- DSP Transparency Thursday, 20 July 2017 7:07 am
- More on Ads.txt Wednesday, 19 July 2017 12:41 pm
- Before You Worry About Match Rates… Wednesday, 19 July 2017 9:12 am
- Digital Media: As Memorable as Kenny G? Monday, 17 July 2017 9:07 am
- Nobody’s Talking About This ads.txt Problem Monday, 10 July 2017 9:16 am
Twitter Updates
- RT @Aelkus: Anytime someone says technology x is inevitable and unstoppable you should ask them if they have a financial interest in it/ / 1 hour ago
- RT @greenberg_rick: Clients...DEMAND transparency! "Only 43% of agency execs say don't take kickbacks" Grt piece: @jmandese @MediaPost http…/ / 1 day ago
- RT @TheRickWilson: No. It's time to actually TEACH ALGEBRA. twitter.com/NPR/status/887…/ / 1 day ago
- RT @zacharylipton: I don't think the media or business communities have caught on that nearly everyone *currently* peddling "AI-powered" ch…/ / 1 day ago
- I believe all marketers use ad blockers, refuse 3rd party cookies, etc. Using my dirty browser: Internet is a slow, buggy mess! #adtech/ / 1 day ago
- RT @markritson: The sad death of Tv continues in the USA. www-latimes-com.cdn.ampproject.org/c/www.latimes.…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- 2012 adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct marketing fraud Google ideas leadership marketing media meetings music online advertising organization philosophy planning predictions privacy product development programmatic sales security Simon Sinek social media strategy targeting technology thinking travel Why
Categories
Tag Archives: ad exchange
DSP Transparency
Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →
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Posted on Thursday, 20 July 2017 7:07 am by markpilip
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Tagged ad exchange, audit, contracts, DSP, legal, programmatic
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Ad Exchange Rules of Thumb
Working with ad exchanges? Do these things. Continue reading →
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Posted on Thursday, 11 May 2017 9:00 am by markpilip
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Tagged ad exchange, digital marketing, digital media, DSP, SSP
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