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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
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- @CynjaChaseC They ought to put Wile E Coyote in them. His approach is about as effective but at least it’s entertaining./ / 2 hours ago
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- RT @ZelenskyyUa: Підступне масове вбивство в Оленівці буде одним із звинувачень на міжнародному трибуналі проти російського агресора. Росія…/ / 6 hours ago
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- RT @ZelenskyyUa: The insidious mass murder in Olenivka will be one of the charges at the international tribunal against Russian aggressor.…/ / 6 hours ago
- RT @ZelenskyyUa: 6 months ago, Russia carried out a horrific terrorist attack in Olenivka. We won't allow this crime to be forgotten, we re…/ / 6 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: ad exchange
Bet Your Ads Aren’t Loading
Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →
Posted in Data, digital marketing, fraud, Media
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Tagged ad exchange, analysis, load rate, programmatic, SSP, triage
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Comments Off on Bet Your Ads Aren’t Loading
Canal Street Ad Impressions
You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →
Posted in digital marketing, fraud, Media
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Tagged ad exchange, Digiday, fraud, FT, price
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1 Comment
Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →
Working with ad exchanges? Do these things. Continue reading →
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