markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @dangillmor You can’t, because you can’t fix stupid./ / 11 hours ago
- RT @ShaneAParrish: The most important habit is saying no./ / 12 hours ago
- RT @AtomicTango: New #marketing term: Youthanize (verb): To destroy a respected, established brand by repositioning it for younger consume…/ / 12 hours ago
- Brilliant as always @davetrott Teach principles folks! twitter.com/davetrott/stat…/ / 12 hours ago
- RT @davetrott: "Right is right even if no one is doing it. Wrong is wrong even if everyone is doing it." - St. Augustine/ / 12 hours ago
- @ckane @acfou @SimonJHarris And it’s all bot traffic. What happens when you tell the clients that they’re not showing their ads to humans?/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: ad exchange
Bet Your Ads Aren’t Loading
Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →
Posted in Data, digital marketing, fraud, Media
|
Tagged ad exchange, analysis, load rate, programmatic, SSP, triage
|
Comments Off on Bet Your Ads Aren’t Loading
Canal Street Ad Impressions
You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →
Posted in digital marketing, fraud, Media
|
Tagged ad exchange, Digiday, fraud, FT, price
|
1 Comment
Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →
Working with ad exchanges? Do these things. Continue reading →
You must be logged in to post a comment.