Tag Archives: ad exchange

Bet Your Ads Aren’t Loading

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , | Comments Off on Bet Your Ads Aren’t Loading

Canal Street Ad Impressions

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading

Posted in digital marketing, fraud, Media | Tagged , , , , | 1 Comment

Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading

Posted on by markpilip | Comments Off on DSP Transparency

Working with ad exchanges? Do these things. Continue reading

Posted on by markpilip | Comments Off on Ad Exchange Rules of Thumb