Tag Archives: ad exchange

Bet Your Ads Aren’t Loading

Posted on Tuesday, 23 January 2018 8:27 am by markpilip

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , | Comments Off on Bet Your Ads Aren’t Loading

Canal Street Ad Impressions

Posted on Wednesday, 27 September 2017 8:50 am by markpilip

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →

Posted in digital marketing, fraud, Media | Tagged , , , , | 1 Comment

Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →

Posted on Thursday, 20 July 2017 7:07 am by markpilip | Comments Off on DSP Transparency

Working with ad exchanges? Do these things. Continue reading →

Posted on Thursday, 11 May 2017 9:00 am by markpilip | Comments Off on Ad Exchange Rules of Thumb