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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: ad exchange
Bet Your Ads Aren’t Loading
Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →
Posted in Data, digital marketing, fraud, Media
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Tagged ad exchange, analysis, load rate, programmatic, SSP, triage
Canal Street Ad Impressions
You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →
Posted in digital marketing, fraud, Media
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Tagged ad exchange, Digiday, fraud, FT, price
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1 Comment
DSP Transparency
Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →
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Posted on Thursday, 20 July 2017 7:07 am by markpilip
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Tagged ad exchange, audit, contracts, DSP, legal, programmatic
Ad Exchange Rules of Thumb
Working with ad exchanges? Do these things. Continue reading →
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Posted on Thursday, 11 May 2017 9:00 am by markpilip
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Tagged ad exchange, digital marketing, digital media, DSP, SSP
