Category Archives: Media

Automation and Digital Marketing

Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading

Aside | Posted on by | Tagged , , | Leave a comment

Ad Exchange Rules of Thumb

Working with ad exchanges? Do these things. Continue reading

Aside | Posted on by | Tagged , , , , | Leave a comment

Mayan Marketing

“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading

Posted in Marketing, Media, Philosophy | Tagged , , , , | Leave a comment

AdTech Beware: The Rise of the Sophisticated Buyer

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading

Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , , | Leave a comment

100% Of The Money

In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.

Aside | Posted on by | Leave a comment

Ad Fraud Crash Course

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Leave a comment

Blockchain vs. Digital Fraud?

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading

Posted in Marketing, Media | Tagged , , , , , , , | Leave a comment

Fairy Tale: “Ads We Want to See”

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading

Posted in Branding, Communications, Marketing, Media, Strategy | Tagged , , , , , , | Leave a comment

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading

Posted in Marketing, Media, Social Media Marketing, Tactics | Tagged , , , , | Leave a comment

Native Advertising: The Laughs Don’t Stop

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading

Aside | Posted on by | Leave a comment