Category Archives: Media

Your Target Audience Just Got Bigger

Posted on Thursday, 26 January 2023 9:05 am by markpilip

So you’re increasing your advertising investment this year, right? Right? In many companies the bean counters are pushing back on marketing investment decisions, seeing it as wasteful spend by characters who struggle with basic arithmetic. While that’s sadly far too … Continue reading →

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Who Pulled the Names?

Posted on Friday, 4 December 2020 8:45 am by markpilip

Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading →

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Killing the Paywall

Posted on Monday, 12 August 2019 7:56 am by markpilip

Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading →

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First Mile Problems

Posted on Thursday, 18 April 2019 7:30 am by markpilip

I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading →

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Buy direct

Posted on Sunday, 10 February 2019 1:14 pm by markpilip

There’s only one correct way to buy ads, and that’s direct from the publisher. If you buy any other way you’ll pay too much in adtech tax or get scammed buying something that’s not what you think it is. Probably … Continue reading →

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Ads on blogs

Posted on Monday, 26 November 2018 9:24 am by markpilip

I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading →

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2.8 billion years of evolution, down the drain

Posted on Tuesday, 23 October 2018 8:40 am by markpilip

Someday, as expressed in this article by Shelly Palmer, AI and technology will be so good it will be impossible to tell truth from fakes. In other words, we won’t be able to trust our eyes and ears any more. … Continue reading →

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The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am by markpilip

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , , | Comments Off on The Forgotten Boolean NOT

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading →

Posted on Friday, 23 March 2018 8:42 am by markpilip | Comments Off on Were You the Same in 2014?

Algorithms: Recipes for Disaster

Posted on Thursday, 22 March 2018 8:15 am by markpilip

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading →

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