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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @myronwood @rajchavali Good advice that I too frequently forget. I shall trudge around the humidity in DC this week.../ / 18 hours ago
- If you shake enough twelve-hour workdays, a little luck is bound to fall out./ / 2 days ago
- RT @profgalloway: #SoftBank is likely spending tens of millions to fund the mother of all midlife crises. God, that feels good. #Amazon #…/ / 2 days ago
- RT @uticacollege: Local police, fire, EMS & more came to UC today to conduct a drill to assess each agency's emergency preparedness in the…/ / 2 days ago
- @Fender I’m always a sucker for a beat blackguard./ / 2 days ago
- RT @wendyndavis: .@jonathanmayer and @random_walker point out problem with @Google logic: "Imagine the local police saying, 'We see that ou…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
