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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
Comments Off on Who Pulled the Names?
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
Comments Off on 2 LLCs and an SFDU: A Merge/Purge Fail
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