Tag Archives: merge/purge

The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am by

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , ,

2 LLCs and an SFDU: A Merge/Purge Fail

Posted on Tuesday, 17 October 2017 8:23 am by

A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading →

Posted in Data, Direct Response, Marketing | Tagged , , , , ,