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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @kieranhannon: @jason_kint As someone mentioned in his thread, Elizabeth Holmes/Theranos said the same thing about the WSJ too/ / 47 minutes ago
- @nickclegg is a liar. twitter.com/verge/status/1…/ / 1 hour ago
- RT @cagoldberglaw: We need to start getting comfortable with criminal consequences against the leaders of @Facebook . I join @Moonalice…/ / 1 hour ago
- RT @Capitals: Connor McMichael discusses his offseason workout regimen and his continued focus on building strength after the first day of…/ / 1 hour ago
- RT @donliedusadied: Free RedCaps #JusticeforJ6 https://t.co/yvc1XEhd1D/ / 5 hours ago
- @CarmineSabia Hey @CarmineSabia How come all your hillbilly trumpster buddies didn’t show up? They got lost getting… twitter.com/i/web/status/1…/ / 5 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
Comments Off on Who Pulled the Names?
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
Comments Off on 2 LLCs and an SFDU: A Merge/Purge Fail
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