markpilip
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Recent Posts
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
Twitter Updates
- RT @markritson: Cannes, Unilever, Influence Marketing and how I managed to turn my arse into a digital work of art and share it with the wo…/ / 5 hours ago
- RT @dennyhatch: “The addictive nature of Web browsing can leave you with an attention span of 9 seconds—the same as a goldfish.” —Dr. Ted S…/ / 6 hours ago
- RT @AdContrarian: A Copywriter's Burden: How does a focused brand strategy survive an hourly demand for "content?" bit.ly/10yGZw/ / 6 hours ago
- RT @acfou: Bad Guys Will Sell You Anything, ANY...THING... linkedin.com/pulse/bad-guys…/ / 1 day ago
- Buying digital media, friends? The fraud problem is probably 10x what you think it is and the bad guys have better… twitter.com/i/web/status/1…/ / 3 days ago
- @ShailinDhar @method_mi Yeah sure, why not? I can’t believe there’s no reasonableness year at the app stores. Oh wait. Revenue./ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
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2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
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