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Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @JBONAMASSA: 59zzz: After 60 years both of these are still as relevant and cool from a design standpoint as they were in 1959. Leo and T…/ / 14 hours ago
- RT @UctvC: UCTV SPORTS UPDATE: Men's basketball vs Elmira 75-70 win Women's basketball vs Elmira 76-51 win Great day for our basketball p…/ / 14 hours ago
- Unfortunately, when you hire lazy marketers and lazy agencies, too true @dmarti twitter.com/dmarti/status/…/ / 14 hours ago
- RT @gmpworld: The problem with comparing corporations to sociopaths is that sociopaths can at least effectively fake empathy./ / 18 hours ago
- RT @OpenRightsGroup: BREAKING: privacy complaint shows that the online ad industry has known all along that profiling plus massive data sha…/ / 18 hours ago
- RT @tomfgoodwin: Our entirely effort should be not on personalization but avoiding irrelevance. They are profoundly different to each…/ / 18 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
