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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 12 hours ago
- @tomfgoodwin Agree. Can’t tell you how many people in marketing and advertising I’ve talked to who don’t know Ogilv… twitter.com/i/web/status/1…/ / 12 hours ago
- @BetterCity @tomfgoodwin Linked to something labeled “disruptive marketing” uh, I’ll take no./ / 12 hours ago
- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 14 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 14 hours ago
- RT @verge: The need for a federal privacy law has never been greater theverge.com/interface/2020… https://t.co/8HJtbbJaDU/ / 15 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: merge/purge
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
