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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- Man that looks good. Maybe this weekend... twitter.com/sammyhagar/sta…/ / 9 hours ago
- RT @sammyhagar: Oh man, those were the days! About to walk out to a stadium full of 70,000 ready to rock fans. 1988 #Happy #VanHalen #WeNee…/ / 9 hours ago
- RT @RBReich: If a president is deemed unfit to have a Twitter account, a Facebook page, an Instagram, a YouTube channel, a Snapchat account…/ / 9 hours ago
- RT @alex_adamou: I could talk to decision theorists all night long. Q. What do people maximise? A. Expected utility. Q. What is expected u…/ / 10 hours ago
- RT @Kerrianumbers: @cardhodess @JenniferJJacobs The Obamas are just the epitome of grace and stature. The Bidens are the same. The trumps a…/ / 10 hours ago
- We see you, @PeteSessions, who met and encouraged the liars and insurrectionists, giving them aid and comfort. twitter.com/thomaskaine5/s…/ / 18 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
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The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
Comments Off on 2 LLCs and an SFDU: A Merge/Purge Fail
