markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- RT @alanmillerNLP: Margaret Sullivan of The Washington Post at News Literacy Project’s NewsLitCamp: “Basic news literacy is not something…/ / 10 hours ago
- RT @dmarti: When I filled out the form to open my bank account, I don't remember checking a box marked "In the future, when some creepy bro…/ / 10 hours ago
- RT @dennyhatch: tinyurl.com/ydhlrnwu https://t.co/H6XpSjnCJg/ / 2 days ago
- @Dr_Draper Hate them both. Works for me./ / 2 days ago
- RT @ericlaw: Your periodic reminder that there's no such thing as "third-party JavaScript." Your page contains "the JavaScript you wrote"…/ / 2 days ago
- RT @jason_kint: I was thinking this might be coming. So the FTC has an investigation of Facebook with max penalties of $40k x 87 million =…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: merge/purge
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
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2 LLCs and an SFDU: A Merge/Purge Fail
A couple of days ago, I was reminiscing about a great piece of direct mail I received last year. Yesterday, I received the opposite. This falls under the category of a merge/purge fail. As you can see here, there are … Continue reading
Posted in Data, Direct Response, Marketing
Tagged AmEx, credit cards, direct mail, merge/purge, service bureau, testing
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