Tag Archives: direct marketing

Who Pulled the Names?

Posted on Friday, 4 December 2020 8:45 am by markpilip

Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading →

Posted in Direct Response, Marketing, Media, planning | Tagged , , , | Comments Off on Who Pulled the Names?

Mayan Marketing

Posted on Friday, 21 April 2017 7:15 am by markpilip

“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading →

Posted in Marketing, Media, Philosophy | Tagged , , , , | Comments Off on Mayan Marketing

Three Simple Reasons Your Marketing Will Fail

Posted on Monday, 13 October 2014 6:02 am by markpilip

You’ve labored mightily at your marketing efforts. Hours of careful thought about marketing objectives, followed by careful analysis of past test results. Then, even more analysis of lists and target audiences, followed by agonized copywriting and creative development. Lastly, double- and … Continue reading →

Posted in Communications, Direct Response, Marketing, Philosophy | Tagged , , , | 2 Comments

Yes, Doc Searls, Direct Marketing *IS* Advertising

Posted on Monday, 7 October 2013 12:20 pm by markpilip

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading →

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment

Startups Channel Bob Hacker

Posted on Wednesday, 14 September 2011 8:42 am by markpilip

And so should you. Most Internet startups probably have not heard of Bob Hacker.  And the readers of this blog will either be disciples of his philosophy–perhaps without knowing the name–or have no idea what I’m talking about. Let’s talk … Continue reading →

Posted in Direct Response, Marketing | Tagged , | Comments Off on Startups Channel Bob Hacker

Fifty Little Cups of Coffee

Posted on Friday, 19 August 2011 11:50 am by markpilip

I’m a continuity direct response marketer.  My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests.  Each test was, essentially, a small bet of $500 to $50,000. … Continue reading →

Posted in Career, Diversity, Entrepreneurship | Tagged , , , , | Comments Off on Fifty Little Cups of Coffee

LTV>CPA

Posted on Thursday, 19 May 2011 8:54 pm by markpilip

Fred Wilson recently wrote this great post on LTV>CPA.  It’s something us old-school direct marketers had ingrained in us from day one.  It’s something that’s not taught as much as it used to be.  It’s worth a read, particularly the … Continue reading →

Posted in Data, Entrepreneurship, Marketing | Tagged , , | Comments Off on LTV>CPA