Fred Wilson recently wrote this great post on LTV>CPA. It’s something us old-school direct marketers had ingrained in us from day one. It’s something that’s not taught as much as it used to be. It’s worth a read, particularly the comments section. (Fred always gets great comments!)
- Digital Flim-Flam: Mode Media Edition Tuesday, 20 September 2016 6:02 am
- Mistaking Surveillance for Advertising Monday, 19 September 2016 1:01 pm
- Pokémon Go: This Year’s Ice Bucket Challenge Tuesday, 12 July 2016 8:59 am
- There Are Always Trade-offs Tuesday, 21 June 2016 5:45 am
- Utica College Receives $2.5 Million Grant for Athletic Facilities Saturday, 13 February 2016 1:28 pm
- RT @CoachFaggiano: Congrats! #WinTheDay twitter.com/ucpioneers/sta…/ / 5 hours ago
- RT @CoachFaggiano: Upset? #Believe #FearTheMoose twitter.com/jasonpowles/st…/ / 5 hours ago
- RT @USATODAYsports: Dehstin Smart of Division III Utica College snagged one of the wackiest interceptions you'll ever see. https://t.co/Ygb…/ / 5 hours ago
- That #IoT toaster--a stupid idea in itself--can be weaponized. Even more devices are out there waiting to be used.… twitter.com/i/web/status/7…/ / 5 hours ago
- RT @CoachFaggiano: Congrats to Women's Golf and Coach Clausen twitter.com/ucpioneers/sta…/ / 1 day ago
- RT @markritson: You remember that "Tsunami of Horseshit" I predicted here: adnews.com.au/news/watch-mar… Well guess what just washed up: https://…/ / 2 days ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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