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markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @tomfgoodwin: Clubhouse is so bad it’s funny It’s like someone took a dump on the floor of an art gallery and Millions of people are t…/ / 2 hours ago
- RT @CapitalsPR: CAPS TODAY: With yesterday's win, head coach Peter Laviolette tied a franchise record and became the first Capitals coach t…/ / 3 hours ago
- “Character” @nytdavidbrooks ? Looks like practiced by you in the breach. twitter.com/ajcjillv/statu…/ / 3 hours ago
- Hey @NYTimesPR why do you still have this hack, @nytdavidbrooks on your payroll and creating brand damage by associ… twitter.com/i/web/status/1…/ / 3 hours ago
- RT @uticaadmissions: “Family. [That’s what students] have on this campus, particularly with the team. We get together right when they get o…/ / 1 day ago
- IMO this is another model that turns local restaurateurs into Uber-like 1099 slaves, courtesy of the #SiliconValley… twitter.com/i/web/status/1…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: programmatic
Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
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Where’s the Bottom of the Barrel?
This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading
Posted in digital marketing, fraud, Media
Tagged Digiday, programmatic
Comments Off on Where’s the Bottom of the Barrel?
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
Comments Off on Ads.txt: Cui bono?