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markpilip
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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @ow I’m 100% sure a chatbot isn’t the answer. Waaaay more profitable uses of Generative AI./ / 3 hours ago
- RT @ZelenskyyUa: Thank you @POTUS for the new $2.2 billion defense aid package. It's important to strengthen the 🇺🇦 Defense Forces. Togethe…/ / 3 hours ago
- RT @dailystoic: "Not to be driven this way and that, but always to behave with justice and see things as they are." — Marcus Aurelius/ / 3 hours ago
- @profgalloway The folks writing about, opining on, and critiquing technology they know nothing of are the ones that… twitter.com/i/web/status/1…/ / 3 hours ago
- RT @DmytroKuleba: Since last year, 231 Ukrainian athletes and coaches have been killed by the Russians, 15 wounded, 28 detained, and 4 are…/ / 3 hours ago
- Beautiful photo Joe. twitter.com/jbonamassa/sta…/ / 4 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: programmatic
Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
Comments Off on Ads on blogs
Where’s the Bottom of the Barrel?
This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading
Posted in digital marketing, fraud, Media
Tagged Digiday, programmatic
Comments Off on Where’s the Bottom of the Barrel?
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
Comments Off on Ads.txt: Cui bono?
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