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Tag Archives: zipf
Zipf: A Counter to Programmatic Nonsense
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
Posted in digital marketing, Media, Strategy
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Tagged buying, digital media, media, programmatic, zipf
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