- Automation and Digital Marketing Monday, 22 May 2017 12:25 pm
- Why Are We Eliminating The Human? Tuesday, 16 May 2017 9:57 am
- Ad Exchange Rules of Thumb Thursday, 11 May 2017 9:00 am
- Fake News Root Cause: Digital Advertisers Wednesday, 10 May 2017 9:32 am
- Now, Nobody Will Read About It Wednesday, 3 May 2017 7:41 am
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Tag Archives: leadership
I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading
I often hear that companies are “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading
“At this level, you can’t expect somebody else to stand up for you.” A sad quote overheard in the breakfast room in my hotel just a few minutes ago. Two business colleagues were preparing for the day, and one said … Continue reading
The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral. They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading
As we look forward to the weekend, let’s look back. As a leader did you: Clarify your organization’s “why?“ Bring others who shared your values into your organization, and not just those who had the skills you wanted? Extend the … Continue reading