Tag Archives: leadership

Social Media: “Testing Ugly Early”

An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading

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Profit Maximization, Humanity Minimization

Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading

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Autonomy: Kitchen Cabinet Installers vs. Office Workers

I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading

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Competitors? Meh.

I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading

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Are You Running These Ads? Why?

Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading

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An Odd Industry: “Marketing Leadership”

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading

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Dashboards are Lousy Maps

Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading

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Stop Looking to Trade Up Your Employees

I often hear that companies are  “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading

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Do We Have Each Other’s Backs?

“At this level, you can’t expect somebody else to stand up for you.” A sad quote overheard in the breakfast room in my hotel just a few minutes ago. Two business colleagues were preparing for the day, and one said … Continue reading

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You Can’t Take Vacation, You Say?

The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral.  They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading

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