Weekend homework. Ask yourself, are you running any of the ads rated as 3 or lower by the Coalition for Better Ads? If so, why?
And if you’ve decided that running lousy ads makes sense, ask yourself whether you’re worried about ad blocking. Also, go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done.
We can do better folks. Let’s start on Monday.