- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- RT @dailystoic: Today, if you find yourself rushed or saying "I just don't have enough time," stop and take a second. Is this actually tru…/ / 8 hours ago
- Caps up 2-0 at start of 2nd. Let’s go Caps! #ALLCAPS https://t.co/KrkGN4AnOn/ / 1 day ago
- Will @sseagalofficial be teaching the orcs how to roll around like clowns when they’re hit? I mean his silly run is… twitter.com/i/web/status/1…/ / 1 day ago
- RT @UCPioneers: Dobay, Allen and Parker Earn AHCA All-American Status bit.ly/3nicPdu/ / 1 day ago
- RT @ZelenskyyUa: Zaporizhzhia. Right now, residential areas where ordinary people and children live are being fired at. This must not becom…/ / 2 days ago
- RT @KyivPost: ⚡️The US will hand over #Patriot missile defence systems to #Ukraine faster than originally planned, CNN has reported, citing…/ / 3 days ago
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Monthly Archives: February 2017
67% of everything is mediocre (+/- one standard deviation from the mean) and 84% of everything is mediocre or worse. Seems like 84% of the comments I see on social media start with “amazing” or “remarkable” or similar. Heuristic: When you … Continue reading
Monday, 27 February 2017 5:36 pm Comments Off on “Amazing?” “Remarkable?” Actually, Not Likely
I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading
Wednesday, 15 February 2017 12:10 pm Comments Off on Native Advertising: The Laughs Don’t Stop
Three Things I Learned From PewDiePie
If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading
Posted in Branding, Communications, Marketing, Media, Predictions, Tactics Tagged brand equity, Disney, Felix Kjellberg, influencer marketing, influencers, Maker Studios, PewDiePie, YouTube 1 Comment
Rise of the Bot: Organic Traffic is “Over”
You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading
Posted in Marketing, Uncategorized Tagged AdExchanger, bots, fraud, IVT, NHT, Topix Comments Off on Rise of the Bot: Organic Traffic is “Over”
“Audiences” Mostly Aren’t
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading
Why Would They…
Shift spending time on a hobby and pay attention to your messages instead? Stop spending money on the competitive product and buy yours instead? Reduce buying in one category and buy more from you? We all work with fixed amounts … Continue reading
Posted in Marketing, Philosophy, Strategy Tagged marketing strategy, product marketing Comments Off on Why Would They…
Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading
Monday, 6 February 2017 8:55 am Comments Off on Best Super Bowl Ad? Who Cares?
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability Comments Off on Digital Media Transparency. Bravo P&G!
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