Monthly Archives: February 2017

67% of everything is mediocre (+/- one standard deviation from the mean) and 84% of everything is mediocre or worse. Seems like 84% of the comments I see on social media start with “amazing” or “remarkable” or similar. Heuristic: When you … Continue reading →

Posted on Monday, 27 February 2017 5:36 pm by markpilip | Comments Off on “Amazing?” “Remarkable?” Actually, Not Likely

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

Posted on Tuesday, 21 February 2017 2:47 pm by markpilip

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading →

Posted in Marketing, Media, Social Media Marketing, Tactics | Tagged , , , , | Comments Off on Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading →

Posted on Wednesday, 15 February 2017 12:10 pm by markpilip | Comments Off on Native Advertising: The Laughs Don’t Stop

Three Things I Learned From PewDiePie

Posted on Wednesday, 15 February 2017 9:56 am by markpilip

If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading →

Posted in Branding, Communications, Marketing, Media, Predictions, Tactics | Tagged , , , , , , , | 1 Comment

We used to call this stuff “advertorials.” It was easily identifiable, except to the most gullible reader, and was usually purchased by the most gullible advertiser. The digital crew call it “native advertising” but it’s the same thing. Two questions: If … Continue reading →

Posted on Tuesday, 14 February 2017 9:52 am by markpilip | 1 Comment

Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by markpilip

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

Posted in Marketing, Uncategorized | Tagged , , , , , | Comments Off on Rise of the Bot: Organic Traffic is “Over”

“Audiences” Mostly Aren’t

Posted on Thursday, 9 February 2017 7:28 am by markpilip

Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading →

Posted in Branding, Marketing, Media | Tagged , , , , | Comments Off on “Audiences” Mostly Aren’t

Why Would They…

Posted on Tuesday, 7 February 2017 10:14 am by markpilip

Shift spending time on a hobby and pay attention to your messages instead? Stop spending money on the competitive product and buy yours instead? Reduce buying in one category and buy more from you? We all work with fixed amounts … Continue reading →

Posted in Marketing, Philosophy, Strategy | Tagged , | Comments Off on Why Would They…

Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading →

Posted on Monday, 6 February 2017 8:55 am by markpilip | Comments Off on Best Super Bowl Ad? Who Cares?

Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by markpilip

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , , | Comments Off on Digital Media Transparency. Bravo P&G!