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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Predictions
Prediction: If you think it’s easy to use social media advertising to–I don’t know–sway elections via (small) bags of rubles, wait till you see what we get pumped into our homes via Next Gen TV. Full-motion, beautiful imagery, and powerful, targeted … Continue reading
If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading
This year, I predict you’ll be forced to participate in many pointless meetings because some company will use voice recognition to make some money. The campaign will be breathlessly promoted as the next big thing in marketing. As a result, and because … Continue reading
Apple launches the iPad 3, or iPad HD. My predictions for today’s launch event: It will be faster The screen will be better It will have a camera with better resolution Some people will declare this product a “disappointment” Some … Continue reading
Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading
Verizon wised up to the errors of their $2 fee even faster than I thought. Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.