Category Archives: Predictions

Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by markpilip

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

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Want Salient Fake News? Next Gen TV is the Ticket

Posted on Tuesday, 14 November 2017 9:58 am by markpilip

Prediction: If you think it’s easy to use social media advertising to–I don’t know–sway elections via (small) bags of rubles, wait till you see what we get pumped into our homes via Next Gen TV. Full-motion, beautiful imagery, and powerful, targeted … Continue reading →

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AdTech Beware: The Rise of the Sophisticated Buyer

Posted on Tuesday, 18 April 2017 7:30 am by markpilip

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →

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Three Things I Learned From PewDiePie

Posted on Wednesday, 15 February 2017 9:56 am by markpilip

If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading →

Posted in Branding, Communications, Marketing, Media, Predictions, Tactics | Tagged , , , , , , , | 1 Comment

Alexa = This Year’s Pokemon Go

Posted on Wednesday, 11 January 2017 10:04 am by markpilip

This year, I predict you’ll be forced to participate in many pointless meetings because some company will use voice recognition to make some money. The campaign will be breathlessly promoted as the next big thing in marketing. As a result, and because … Continue reading →

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IPad 3 Launch Predictions

Posted on Wednesday, 7 March 2012 7:00 am by markpilip

Apple launches the iPad 3, or iPad HD. My predictions for today’s launch event: It will be faster The screen will be better It will have a camera with better resolution Some people will declare this product a “disappointment” Some … Continue reading →

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Apple’s War Chest

Posted on Wednesday, 1 February 2012 10:30 am by markpilip

Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading →

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That Was Quick

Posted on Monday, 2 January 2012 10:43 am by markpilip

Verizon wised up to the errors of their $2 fee even faster than I thought.  Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading →

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Verizon Faceplants on $2 Fee

Posted on Friday, 30 December 2011 9:13 am by markpilip

I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone.  Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading →

Posted in Communications, Customer Care, Predictions | Tagged , , , | 1 Comment

Six Trends for Communicators and Marketers

Posted on Wednesday, 21 December 2011 5:02 am by markpilip

What’s happening now and in 2012 that will impact marketers and communicators?  Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.

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