Tag Archives: YouTube

>$5 CPM for This? YouTube Head-Scratcher

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , ,

Guitar Effects: Two Legends and a Sale

My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading

Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing | Tagged , , , , , ,

Three Things I Learned From PewDiePie

If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading

Posted in Branding, Communications, Marketing, Media, Predictions, Tactics | Tagged , , , , , , , | 1 Comment

New CEO Uses Corporate Jargon. Stock Falls.

Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins.  I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading

Posted in Communications, Organization | Tagged , , , , , , , , | 2 Comments