Tag Archives: CPM

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by markpilip

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , , | Comments Off on Publisher Advice From a Buyer

>$5 CPM for This? YouTube Head-Scratcher

Posted on Monday, 1 January 2018 11:06 am by markpilip

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading →

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , , | Comments Off on >$5 CPM for This? YouTube Head-Scratcher