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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- RT @alanmillerNLP: Margaret Sullivan of The Washington Post at News Literacy Project’s NewsLitCamp: “Basic news literacy is not something…/ / 1 day ago
- RT @dmarti: When I filled out the form to open my bank account, I don't remember checking a box marked "In the future, when some creepy bro…/ / 1 day ago
- RT @dennyhatch: tinyurl.com/ydhlrnwu https://t.co/H6XpSjnCJg/ / 3 days ago
- @Dr_Draper Hate them both. Works for me./ / 3 days ago
- RT @ericlaw: Your periodic reminder that there's no such thing as "third-party JavaScript." Your page contains "the JavaScript you wrote"…/ / 3 days ago
- RT @jason_kint: I was thinking this might be coming. So the FTC has an investigation of Facebook with max penalties of $40k x 87 million =…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: video
>$5 CPM for This? YouTube Head-Scratcher
I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that a fairly recent video of a guitar I purchased generated $6.19 … Continue reading
Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy
Tagged Art & Lutherie, CPM, Godin, Google, guitar, mid-roll, monetization, RPM, UGC, video, YouTube
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Digital Flim-Flam: Mode Media Edition
How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading
DICEE (Not Dicey) Products
Are you still making undifferentiated beige boxes of mediocrity, developed by lowest-common-denominator product managers that are sold through “the channel” to anybody who fogs a mirror? Look to your financial results if you don’t know the answer to the question. … Continue reading
Posted in Product Development
Tagged Guy Kawasaki, product development, speakers, video
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Keynote ProTip
When you are asked to do a keynote for an event like SxSW, consider what the audience will take away. If all you’ve got is a lot of “me” “my” and “I”, you need to rethink the speech or decline. … Continue reading
