Tag Archives: video

>$5 CPM for This? YouTube Head-Scratcher

Posted on Monday, 1 January 2018 11:06 am by

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading →

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , ,

Digital Flim-Flam: Mode Media Edition

Posted on Tuesday, 20 September 2016 6:02 am by

How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading →

Posted in Media, Tactics | Tagged , , ,

DICEE (Not Dicey) Products

Posted on Wednesday, 22 February 2012 9:11 am by

Are you still making undifferentiated beige boxes of mediocrity, developed by lowest-common-denominator product managers that are sold through “the channel” to anybody who fogs a mirror? Look to your financial results if you don’t know the answer to the question. … Continue reading →

Posted in Product Development | Tagged , , ,

Keynote ProTip

Posted on Monday, 14 March 2011 3:29 pm by

When you are asked to do a keynote for an event like SxSW, consider what the audience will take away. If all you’ve got is a lot of “me” “my” and “I”, you need to rethink the speech or decline. … Continue reading →

Posted in Leadership, SxSW | Tagged , , , | 1 Comment