DICEE (Not Dicey) Products

Are you still making undifferentiated beige boxes of mediocrity, developed by lowest-common-denominator product managers that are sold through “the channel” to anybody who fogs a mirror?

Look to your financial results if you don’t know the answer to the question.  Are you Apple or are you Dell?

If you’re still making ho-hum products, why? The formula for making better stuff or stuff that–as Guy Kawasaki likes to say–“doesn’t suck” is actually pretty simple.

Somebody sent me this link of Guy speaking at Parallels recently. At 13:54 of the video, he reveals how you have to be DICEE in developing products:

  • Deep
  • Intelligent
  • Complete
  • Empowering
  • Elegant
To approach product development in any other way is dicey. Worth a watch.
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