- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- RT @dailystoic: Today, if you find yourself rushed or saying "I just don't have enough time," stop and take a second. Is this actually tru…/ / 9 hours ago
- Caps up 2-0 at start of 2nd. Let’s go Caps! #ALLCAPS https://t.co/KrkGN4AnOn/ / 1 day ago
- Will @sseagalofficial be teaching the orcs how to roll around like clowns when they’re hit? I mean his silly run is… twitter.com/i/web/status/1…/ / 1 day ago
- RT @UCPioneers: Dobay, Allen and Parker Earn AHCA All-American Status bit.ly/3nicPdu/ / 1 day ago
- RT @ZelenskyyUa: Zaporizhzhia. Right now, residential areas where ordinary people and children live are being fired at. This must not becom…/ / 2 days ago
- RT @KyivPost: ⚡️The US will hand over #Patriot missile defence systems to #Ukraine faster than originally planned, CNN has reported, citing…/ / 3 days ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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Author Archives: markpilip
Your Target Audience Just Got Bigger
So you’re increasing your advertising investment this year, right? Right? In many companies the bean counters are pushing back on marketing investment decisions, seeing it as wasteful spend by characters who struggle with basic arithmetic. While that’s sadly far too … Continue reading
Posted in Branding, Marketing, Media, Strategy Tagged advertising, branding, ESOV, strategy Leave a comment
Sometimes we manage to get a little work done. Continue reading
Posted in Leadership, Philosophy, Strategy Tagged leadership Comments Off on Sometimes
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning Tagged direct marketing, merge/purge, Operations, tactics Comments Off on Who Pulled the Names?
Creating a Narrative…
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Posted in Leadership, Philosophy, Strategy Tagged communication, corporate communications, leadership, strategy Comments Off on Creating a Narrative…
What are Your Principles?
One of my proudest moments as chair of the Board of Trustees of Utica College was when the entire community adopted our Statement of Principles. We acknowledged that, as a member of the community, you’ll be exposed to ideas that … Continue reading
Posted in Education Tagged education, principles, Utica College, Values Comments Off on What are Your Principles?
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy Tagged email, LTV, media, publishers, revenue, strategy Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity
Killing the Paywall
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Posted in digital marketing, Leadership, Marketing, Media, Strategy, Tactics Tagged business model, media, New York Times, paywall, publishing Comments Off on Killing the Paywall
It’s pitch black, 00:16 hours and you’ve just crash-landed near Caen. You’re in hostile territory, lost, and some of your comrades are already dead and wounded. You’re just 20 years old and have never been in combat. So began D-Day … Continue reading
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