Author Archives: markpilip

Another Day, More Digital Fraud

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading

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Black Friday Narrative: The Retail Apocalypse (The Data Says…)

I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading

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Thanksgiving Project: Security and Privacy

Next week, as you’re doing your annual IT work for parents, in-laws, aunts and uncles, take a few minutes and talk about protecting privacy and improving their cybersecurity. This Motherboard article, recommended by Bruce Schneier, is a great place to … Continue reading

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GroupM Shines Light on Middlemen

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading

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Want Salient Fake News? Next Gen TV is the Ticket

Prediction: If you think it’s easy to use social media advertising to–I don’t know–sway elections via (small) bags of rubles, wait till you see what we get pumped into our homes via Next Gen TV. Full-motion, beautiful imagery, and powerful, targeted … Continue reading

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Peer-to-Peer Disinformation

Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading

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Adtech Social Engineering

Looks like some of the shady players in adtech (a large group from which to choose) are resorting to social engineering to get around ads.txt. What should you add to ads.txt? Nothing. By the way, I think an ads.txt file … Continue reading

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ABD (Always Be De-Averaging), ads.txt Edition

Now that ads.txt is getting traction, with about 44% (and growing) of the top 10,000 domains using it, you’ve got some homework in your future. Here’s the assignment: Pull together your campaign data at the source (e.g. somedomain.com) and “source/source” … Continue reading

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Where’s the Bottom of the Barrel?

This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading

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On the Radar

Out of nowhere, something appears on your radar. You’re not sure how long it’s been there. You can get upset that you never noticed it before, because it might have changed the last decision. Or you can acknowledge that you … Continue reading

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