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markpilip
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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @NickSherrard @tomfgoodwin No. If they’re big boys/big girls they can tell their own ***ing stories. I’ll tell my own. Without PowerPoint./ / 1 day ago
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 3 days ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 3 days ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 3 days ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 3 days ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Author Archives: markpilip
Killing the Paywall
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Posted in digital marketing, Leadership, Marketing, Media, Strategy, Tactics
Tagged business model, media, New York Times, paywall, publishing
D-Day
It’s pitch black, 00:16 hours and you’ve just crash-landed near Caen. You’re in hostile territory, lost, and some of your comrades are already dead and wounded. You’re just 20 years old and have never been in combat. So began D-Day … Continue reading
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
First Mile Problems
I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading
Posted in Direct Response, Marketing, Media, Philosophy, Rants, Strategy, Tactics
Tagged Market-Bridge, marketing strategy, Podcast, tactics
At the End
When my brother-in-law passed away early Sunday, his wife was by his side. I hope to be as lucky. Godspeed, John. Continue reading
Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
Ads back on temporarily
I just turned the WordPress WordAds monetization tool back on. Doing a little test.
Posted in Uncategorized
The silence of the fake influencers and lack-of-thought leaders is deafening…
Originally posted on The Malcolm Auld Blog:
Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite…
Posted in Uncategorized