markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @nntaleb: People have no idea that being a crank is not about what opinion one has. It is about the absence of rigor & nuances in the re…/ / 16 minutes ago
- @thecultureofme @tomfgoodwin That’s always been true. But now is better: I don’t spend 14 hours at the office plus… twitter.com/i/web/status/1…/ / 17 minutes ago
- RT @Capitals: A day after a slew of secondary scoring helped the Caps to a 5-2 win over the Devils in the front end of a weekend set of bac…/ / 21 minutes ago
- RT @davetrott: SHINY NEW THINGS davetrott.co.uk/2021/03/shiny-…/ / 24 minutes ago
- RT @Utica_Football: Happy birthday to our head guy @CoachFaggiano! #UticaGuy #FearTheMoose #UnCommon https://t.co/Y2YJvcPfnm/ / 25 minutes ago
- RT @fatemehx2: True story: this is what's firing on a particular fairly popular financial website's PRIVACY page. (ht @acfou's excellent…/ / 48 minutes ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: LTV
Know and Value Your Customer: A Forgotten Rule
One of the hardest things to teach marketers is that our customers are everything and that our brands are–in the minds and lives of our customers–tiny, inconsequential things. That level of humility can be hard to achieve, but it’s necessary … Continue reading
Posted in Marketing, Strategy
Tagged LTV, social media, strategy
Comments Off on Know and Value Your Customer: A Forgotten Rule
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity
