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Categories
Tag Archives: LTV
Know and Value Your Customer: A Forgotten Rule
One of the hardest things to teach marketers is that our customers are everything and that our brands are–in the minds and lives of our customers–tiny, inconsequential things. That level of humility can be hard to achieve, but it’s necessary … Continue reading
Posted in Marketing, Strategy
Tagged LTV, social media, strategy
Comments Off on Know and Value Your Customer: A Forgotten Rule
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity
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