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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- @acfou @tag_today Stop it. You’re killing me. I can’t breathe, I’m laughing so hard./ / 10 hours ago
- @acfou Hahah. Thanks for helping me start the day with a laugh./ / 19 hours ago
- RT @saneetarypad: I am always swooned by the arguments placed by @AdContrarian - maybe because what is taught in advertising schools today…/ / 19 hours ago
- @liron @jonathanmendez It looks that way because retargeting is extremely fraud-prone. Read up on @criteo/ / 19 hours ago
- RT @markritson: Calling all marketers, we close the door on the Mini MBA for 2020 on Monday. If you are interested in the Mini MBA in Marke…/ / 1 day ago
- This is the type of thing leading institutions do to help address injustice in society. This is great work by… twitter.com/i/web/status/1…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: LTV
Know and Value Your Customer: A Forgotten Rule
One of the hardest things to teach marketers is that our customers are everything and that our brands are–in the minds and lives of our customers–tiny, inconsequential things. That level of humility can be hard to achieve, but it’s necessary … Continue reading
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
