Tag Archives: data

Digital Media: As Memorable as Kenny G?

Posted on Monday, 17 July 2017 9:07 am by

The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading →

Posted in Analysis, Data, Media | Tagged , , , , , , | Leave a comment

Decent Direct Mail

Posted on Tuesday, 13 June 2017 7:20 am by

Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading →

Posted in Data, Direct Response, Marketing, Media | Tagged , , , | Leave a comment

Big Data: Mostly Tail Numbers

Posted on Tuesday, 17 February 2015 7:05 am by

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading →

Posted in Data, Tactics, Travel | Tagged , | 1 Comment

Questions Advertisers Should Ask of AT&T and Verizon

Posted on Tuesday, 4 November 2014 9:32 am by

It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading →

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A Bitcoin for Identity

Posted on Wednesday, 11 December 2013 12:04 pm by

I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading →

Posted in Data, Leadership, Organization, Philosophy, Privacy, Security | Tagged , , , , , , , , , | Leave a comment

Ugly Privacy Legislation is Certain. And it’s Our Fault!

Posted on Wednesday, 30 March 2011 5:49 am by

Yogi Berra once said something like “you can observe a lot just by watching.”  I recently added Ghostery (highly recommended) to see what information websites were collecting.  What I observed was shocking, shameful and something that’s so out-of-control that even … Continue reading →

Posted in Data, Marketing, Privacy | Tagged , , , , | Leave a comment

An Adult Approach to Data and Privacy

Posted on Tuesday, 29 March 2011 6:00 am by

I’ve been a huge and enthusiastic fan of Evernote for some time now.  I use it on all my computers, my iPhone and my iPad.  I’ve been a premium subscriber for some time now and can’t figure out how I … Continue reading →

Posted in Data, Entrepreneurship, Privacy | Tagged , , | Leave a comment

Data Customization & Privacy: Coexisting?

Posted on Tuesday, 15 March 2011 1:07 pm by

Regardless of the law, 90% of legal and privacy-related issues can be solved using the following construct: If I couldn’t explain this to my grandmother, then I probably shouldn’t be doing it. I’m at a legal and privacy panel at … Continue reading →

Posted in Data, Privacy, SxSW | Tagged , , , | Leave a comment