Tag Archives: data

Default Power

Posted on Thursday, 5 April 2018 10:37 am by markpilip

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Security | Tagged , , , , | Comments Off on Default Power

Justifying the Weird

Posted on Thursday, 7 December 2017 8:30 am by markpilip

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading →

Posted in Data, digital marketing, fraud, Marketing, Media, Security | Tagged , , , , , | Comments Off on Justifying the Weird

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

Posted on Tuesday, 28 November 2017 7:54 am by markpilip | Comments Off on Data-driven?

The next time you hear an executive parroting the “data is the new oil” line, sit them down at your own CRM for a few hours. Eyeball a few of the records your own company’s people created and supposedly cleaned … Continue reading →

Posted on Monday, 9 October 2017 8:23 am by markpilip | Comments Off on Rattlesnake Oil

Data’s FUBAR? Your Process is TARFU!

Posted on Friday, 4 August 2017 9:28 am by markpilip

I’ve taken to ignoring most of the text in trade industry publications until I’ve looked at the numbers. Often, the math doesn’t match the narrative or tells another story completely. Case in point: a couple of days ago, this article … Continue reading →

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Digital Media: As Memorable as Kenny G?

Posted on Monday, 17 July 2017 9:07 am by markpilip

The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading →

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Decent Direct Mail

Posted on Tuesday, 13 June 2017 7:20 am by markpilip

Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading →

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Big Data: Mostly Tail Numbers

Posted on Tuesday, 17 February 2015 7:05 am by markpilip

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading →

Posted in Data, Tactics, Travel | Tagged , | 1 Comment

Questions Advertisers Should Ask of AT&T and Verizon

Posted on Tuesday, 4 November 2014 9:32 am by markpilip

It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading →

Posted in Data, Marketing, Philosophy | Tagged , , , , , | Comments Off on Questions Advertisers Should Ask of AT&T and Verizon

A Bitcoin for Identity

Posted on Wednesday, 11 December 2013 12:04 pm by markpilip

I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading →

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