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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @vinny_rinaldi3 Tastes even better…/ / 7 hours ago
- Corn squeezins https://t.co/CWBNHuYNRL/ / 8 hours ago
- @acfou @kfranasz Looks like the fraudsters will have a lucrative several years (likely more) spoofing FLoC cohorts, @acfou?/ / 20 hours ago
- RT @ProfByron: Segmentation is fine. Let’s understand customer heterogeneity. But let’s not then target to exclude potential buyers./ / 21 hours ago
- @tomfgoodwin Most CRM jockeys measure unsub rate, thinking they’ve got the negative impact thing under control. Mos… twitter.com/i/web/status/1…/ / 23 hours ago
- @tomfgoodwin Planet CRM. But they have no idea that the planet is in another galaxy./ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: data
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
Comments Off on Default Power
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Tuesday, 28 November 2017 7:54 am
Comments Off on Data-driven?
The next time you hear an executive parroting the “data is the new oil” line, sit them down at your own CRM for a few hours. Eyeball a few of the records your own company’s people created and supposedly cleaned … Continue reading
Monday, 9 October 2017 8:23 am
Comments Off on Rattlesnake Oil
Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
Comments Off on Digital Media: As Memorable as Kenny G?
Decent Direct Mail
Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading
Posted in Data, Direct Response, Marketing, Media
Tagged data, direct mail, Square, targeting
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Big Data: Mostly Tail Numbers
If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading
Questions Advertisers Should Ask of AT&T and Verizon
It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading
Posted in Data, Marketing, Philosophy
Tagged AT&T, data, do not track, privacy, tracking, Verizon
Comments Off on Questions Advertisers Should Ask of AT&T and Verizon
A Bitcoin for Identity
I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading
Posted in Data, Leadership, Organization, Philosophy, Privacy, Security
Tagged bitcoin, data, Fred Wilson, freedom, Mikko Hypponen, NSA, privacy, security, surveillance, trends
Comments Off on A Bitcoin for Identity
