Tag Archives: data

Rattlesnake Oil

The next time you hear an executive parroting the “data is the new oil” line, sit them down at your own CRM for a few hours. Eyeball a few of the records your own company’s people created and supposedly cleaned … Continue reading

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Data’s FUBAR? Your Process is TARFU!

I’ve taken to ignoring most of the text in trade industry publications until I’ve looked at the numbers. Often, the math doesn’t match the narrative or tells another story completely. Case in point: a couple of days ago, this article … Continue reading

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Digital Media: As Memorable as Kenny G?

The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading

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Decent Direct Mail

Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading

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Big Data: Mostly Tail Numbers

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading

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Questions Advertisers Should Ask of AT&T and Verizon

It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading

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A Bitcoin for Identity

I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading

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Ugly Privacy Legislation is Certain. And it’s Our Fault!

Yogi Berra once said something like “you can observe a lot just by watching.”  I recently added Ghostery (highly recommended) to see what information websites were collecting.  What I observed was shocking, shameful and something that’s so out-of-control that even … Continue reading

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An Adult Approach to Data and Privacy

I’ve been a huge and enthusiastic fan of Evernote for some time now.  I use it on all my computers, my iPhone and my iPad.  I’ve been a premium subscriber for some time now and can’t figure out how I … Continue reading

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Data Customization & Privacy: Coexisting?

Regardless of the law, 90% of legal and privacy-related issues can be solved using the following construct: If I couldn’t explain this to my grandmother, then I probably shouldn’t be doing it. I’m at a legal and privacy panel at … Continue reading

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