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markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- RT @alanmillerNLP: Margaret Sullivan of The Washington Post at News Literacy Project’s NewsLitCamp: “Basic news literacy is not something…/ / 10 hours ago
- RT @dmarti: When I filled out the form to open my bank account, I don't remember checking a box marked "In the future, when some creepy bro…/ / 10 hours ago
- RT @dennyhatch: tinyurl.com/ydhlrnwu https://t.co/H6XpSjnCJg/ / 2 days ago
- @Dr_Draper Hate them both. Works for me./ / 2 days ago
- RT @ericlaw: Your periodic reminder that there's no such thing as "third-party JavaScript." Your page contains "the JavaScript you wrote"…/ / 2 days ago
- RT @jason_kint: I was thinking this might be coming. So the FTC has an investigation of Facebook with max penalties of $40k x 87 million =…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: data
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
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Data-driven?
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Rattlesnake Oil
The next time you hear an executive parroting the “data is the new oil” line, sit them down at your own CRM for a few hours. Eyeball a few of the records your own company’s people created and supposedly cleaned … Continue reading
Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
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Decent Direct Mail
Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading
Posted in Data, Direct Response, Marketing, Media
Tagged data, direct mail, Square, targeting
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Big Data: Mostly Tail Numbers
If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading
Questions Advertisers Should Ask of AT&T and Verizon
It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading
Posted in Data, Marketing, Philosophy
Tagged AT&T, data, do not track, privacy, tracking, Verizon
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A Bitcoin for Identity
I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading
Posted in Data, Leadership, Organization, Philosophy, Privacy, Security
Tagged bitcoin, data, Fred Wilson, freedom, Mikko Hypponen, NSA, privacy, security, surveillance, trends
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