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Data-driven?

Posted on Tuesday, 28 November 2017 7:54 am by markpilip

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

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This entry was posted in Analysis, Data, Marketing, Philosophy, Strategy and tagged big data, BS, data, marketing strategy, strategy. Bookmark the permalink.
← Another Day, More Digital Fraud
Your Holiday Season Mission: Customer Acquisition →
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