Daily Archives: Wednesday, 15 November 2017 8:05 am

GroupM Shines Light on Middlemen

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , , | Comments Off on GroupM Shines Light on Middlemen