markpilip
-
Recent Posts
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
Twitter Updates
- RT @uticaadmissions: Check out the new fence wraps in the Dome! #NeverStandStill https://t.co/b8XE512YK1/ / 1 day ago
- @method_mi @ShailinDhar Hey what’s $75MM anyway? Just a drop in the bucket. And it’s the client’s money anyway... I… twitter.com/i/web/status/1…/ / 1 day ago
- RT @acfou: Due to the surge in questions around this topic, I've gathered the evidence in this deck "Why Fraud Detection DOESN'T Work" ht…/ / 2 days ago
- RT @jason_kint: Paying for News is “magnetic”... the more users subscribe the more comfortable they become with paying for high-quality. ht…/ / 2 days ago
- RT @jason_kint: Apple strikes blow to Facebook as it clamps down on data harvesting theguardian.com/technology/201…/ / 3 days ago
- RT @UticaHoops: New bleachers are really coming along! Thank you to the Miga Family! https://t.co/lbLrNhwtMk/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: P&L
No Real Marketer Wants Their Budget Increased…
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Leave a comment
Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
