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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 1 day ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 1 day ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 1 day ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 1 day ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 1 day ago
- RT @PostBaron: .@washingtonpost sued twice for release of these docs over 3-year FOIA battle that continues. 2,000 pages of unpublished not…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: P&L
No Real Marketer Wants Their Budget Increased…
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
