Tag Archives: P&L

…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.

Posted on Wednesday, 24 January 2018 7:10 am by markpilip | Comments Off on No Real Marketer Wants Their Budget Increased…

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by markpilip

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , , | Comments Off on GroupM Shines Light on Middlemen

Bottom-Up P&L

Posted on Wednesday, 14 May 2014 9:01 am by markpilip

I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998.  I built the model while working for the continuity marketer International Masters Publishers, where I learned  (and eventually taught) proper direct … Continue reading →

Posted in Direct Response, Marketing | Tagged , , , | Comments Off on Bottom-Up P&L