Tag Archives: GroupM

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by markpilip

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , , | Comments Off on GroupM Shines Light on Middlemen

Need an EVP of Brand Safety? You’ve Got a Problem!

Posted on Monday, 28 August 2017 9:57 am by markpilip

It took a second read of the “Lets Talk About The Brand Safety Tax” column in AdExchanger last Tuesday to catch this: It’s a small price to pay, said John Montgomery, global EVP of brand safety at GroupM, running somewhere … Continue reading →

Posted in Branding, digital marketing, Media, Strategy | Tagged , , , | Comments Off on Need an EVP of Brand Safety? You’ve Got a Problem!