Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading
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