Tag Archives: accounting

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , ,

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , ,

“Non GAAP” = We Just Made This Up

Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading →

Aside | Posted on Friday, 27 January 2017 8:01 am by | Tagged , , ,