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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- I’m there! twitter.com/jbonamassa/sta…/ / 3 hours ago
- RT @tomfgoodwin: In retrospect, funding the internet (perhaps the worlds 3rd most vital utility )by advertising, was a really really bad id…/ / 4 hours ago
- RT @dmarti: editorial: we are a divided nation advertising: deep down inside we are all luxury car intenders/ / 4 hours ago
- RT @Dr_Draper: What a paragraph from @markritson. Just wish he wouldn’t beat around the bush so much. https://t.co/CnrhEDWius/ / 11 hours ago
- Wow. Didn’t know they were in trouble. When I was in CA 2 years ago, bought all sorts of stuff from the one near Wa… twitter.com/i/web/status/1…/ / 11 hours ago
- RT @markritson: marketers, ignore @randfish and other marketing philistines. being self taught is something we all can indulge and benefit…/ / 12 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accounting
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
Comments Off on Your Facebook Rebate
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Comments Off on GroupM Shines Light on Middlemen
Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading
Friday, 27 January 2017 8:01 am
Comments Off on “Non GAAP” = We Just Made This Up
