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Recent Posts
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
Twitter Updates
- WTF is a @monzo ? Maybe they should hire some proper marketers. twitter.com/gmpworld/statu…/ / 7 hours ago
- RT @acfou: wired.com/story/faceapp-…/ / 20 hours ago
- RT @Jobs_at_UC: Now hiring for an Athletic Assistant for Men's and Women's Cross Country / Track and Field uc.peopleadmin.com/postings/2637 @UCPione…/ / 22 hours ago
- RT @markritson: No, no it’s not. The concept of omnichannel means, in ultimate application, the exact same as “harmonized retail”. We don’t…/ / 22 hours ago
- RT @DraytonBird: I hate the word "gifting". What's wrong with "giving". A nasty practice - turning nouns into verbs/ / 1 day ago
- RT @Dr_Draper: Peak marketing nonsense. twitter.com/adage/status/1…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accounting
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
“Non GAAP” = We Just Made This Up
Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading
