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Recent Posts
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
Twitter Updates
- RT @stephensenn: My comment on a flaw of “The flaws of randomised controlled trials and the reproducibility crisis” https://t.co/3oww6Uw81…/ / 1 day ago
- RT @JasonHirschhorn: The Putinian Candidate: "The WTF He Did Exactly What We Thought He Would Do" Special Edition 07/17/18 Edition of @Medi…/ / 1 day ago
- RT @Comey: This was the day an American president stood on foreign soil next to a murderous lying thug and refused to back his own country.…/ / 1 day ago
- RT @waltmossberg: Trump’s hometown paper. https://t.co/x9Xn2KXNOg/ / 2 days ago
- Hey @realDonaldTrump where are Putin’s thumbs? @JasonHirschhorn twitter.com/jasonhirschhor…/ / 2 days ago
- RT @ProfFeynman: Have no respect whatsoever for authority; forget who said it and instead look what he starts with, where he ends up, and a…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: accounting
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
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GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
“Non GAAP” = We Just Made This Up
Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading
