Your Facebook Rebate

Q2 2018 Screen Shot 2018-07-16 at 7.17.50 AMis in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year.

As a reminder, in Q1 Facebook removed:

  • 583MM fake accounts.
  • 21MM pieces of content featuring sex or nudity
  • 2.5MM pieces of hate speech (I don’t think they were looking hard enough here)

and added 10,000 low paid and poorly-trained contractors moderators to help remove bad content.

So how big was the rebate that you received from Facebook for showing ads to all those bots and in front of that hate speech?

Thought so.

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